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EVOK® polystyrene foam trays hit the market with Exceldor

March 20, 2014

KINGSEY FALLS, QC, March 20, 2014 /PRNewswire/ – Cascades and Exceldor
are pleased to announce that most of Exceldor’s line of fresh products
is now available in EVOK packaging from Cascades. Made from 25%
recycled material, EVOK is the first polystyrene foam food tray (XPS)
in North America to contain recycled material and to be found on
grocery shelves. Exceldor has been using EVOK products since February
2014.

(Photo: http://photos.prnewswire.com/prnh/20140320/MO585)

The EVOK trays are designed for packaging meats, poultry, fish and
seafood, as well as fresh fruit and vegetables. This innovation from
Cascades is one of several that aims to reduce our environmental
impact. In addition to being innovative and eco-friendly, the product
has achieved a UL Environment claim validation for its recycled
content. The recycled material used to make EVOK trays is also approved
by the Food and Drug Administration (FDA) and the Canadian Food
Inspection Agency (CFIA).

Exceldor, a major poultry processor in Québec, has chosen to use EVOK
packaging for all of its polystyrene foam-packaged products. Like
Cascades, Exceldor is committed to offering consumers top quality
products while promoting responsible consumption. Choosing the right
type of packaging is part of this commitment. Simply by opting for
EVOK, Exceldor is reducing its environmental impact. “We are very proud
to be using the new EVOK trays from Cascades. At Exceldor, we always
strive to do more, and our commitment to the environment is no
exception. It was only natural for Exceldor to choose EVOK packaging,
and to offer a responsible alternative to our customers,” said Isabelle
Drouin, Vice-President of Communications and Marketing at Exceldor.

In addition to offering food packaging that is just as efficient as
traditional polystyrene foam trays, the substitution of a portion of
the virgin material with recycled content has reduced the environmental
impact of this type of packaging. “By incorporating 25% of recycled
polystyrene into our products, we have reduced greenhouse gas emissions
(GHGs) by 20% compared with our traditional polystyrene foam trays,”
explained Luc Langevin, President and Chief Operating Officer of
Cascades Specialty Products Group. “Cascades is proud to offer this
innovative product, thus reaffirming its leadership position in the
green packaging industry, and at the same time, allowing Exceldor, a
local company, to reduce its environmental footprint,” he added. This
change will allow Exceldor to reduce its annual greenhouse gas
emissions by close to 37 tonnes, or the equivalent of the yearly
emissions produced by 15 compact cars.

To learn more about EVOK, visit the Cascades website at www.cascades.com, or the Green by Nature Blog at blog.cascades.com.

To learn more about Exceldor, visit its official website at www.exceldor.com.

A member of Cascades Specialty Products Group, Packaging sector -
Consumer Products designs, manufactures and markets packaging made of
plastics containing recycled material and moulded pulp made from 100%
recycled material. It serves the food, fast food and hardware
industries, as well as the numismatic sector. Its wide portfolio of
products also includes outdoor furniture and construction components
made from 100% recycled plastics.

Founded in 1964, Cascades produces, converts and markets packaging and
tissue products that are composed mainly of recycled fibres. The
Company employs more than 12,000 employees, who work in over
100 production units located in North America and Europe. With its
management philosophy, half a century of experience in recycling, and
continuous efforts in research and development as driving forces,
Cascades continues to deliver the innovative products that customers
have come to rely on. Cascades’ shares trade on the Toronto Stock
Exchange, under the ticker symbol
CAS.

ABOUT EXCELDOR

Exceldor is a cooperative whose mission is to produce poultry its
customers can serve with pride. The company is headquartered in Lévis,
employing more than 1,100 people and generating more than $475M in
revenues. Exceldor divides production between its Quebec plants in
Saint-Damase, Saint-Anselme and Saint-Bruno-de-Montarville. Its
facilities are among the most modern in North America. Every week,
Exceldor processes 1.4 million chickens and turkeys for the retail,
food service and secondary processing markets. Exceldor also owns
Abattoir Agri-Bio and co-owns two other companies in the poultry
industry, Unidindon and Volailles Giannone.

SOURCE Cascades Inc.


Source: PR Newswire



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