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BACARDI Rum Comes Of Age In A New Light

April 10, 2014

World’s favorite BACARDI rum uses solar skylights in aging warehouses in “Good Spirited” initiative

HAMILTON, Bermuda, April 10, 2014 /PRNewswire/ — Bacardi has perfected the art of aging its award-winning rum, so protecting the storage environment that makes this perfection possible is a top priority. Air temperature and humidity – even the strength of the sea breezes – are all closely monitored at the BACARDI rum facility in Puerto Rico.

Recently installed solar skylights and state-of-the art ceiling insulation ensure a new level of energy efficiency, quality and safety at the world’s largest premium rum facility. These enhancements boost natural light and help control temperatures inside the warehouses where BACARDI rum rests in white oak barrels.

“Because we’re a small Caribbean island with limited resources, we’re always trying to find ways to be more sustainable and maximize the natural resources that are readily available. Installing these new skylights helps us get the most out of the abundant sunshine that Puerto Rico is known for,” says Julio Torruella, Project Director for Bacardi in Puerto Rico.

Since the Company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by 25 percent, supported by a 48 percent reduction in greenhouse gas emissions from the production of BACARDI rum.

Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the Bacardi Limited “Good Spirited” global sustainability program sets specific goals in three areas:

    --  Responsible Sourcing: Bacardi strives to obtain all raw materials and
        packaging from sustainably sourced, renewable or recycled materials
        while maintaining or enhancing the economic status of growers and
        suppliers. By 2017, the goal is to obtain 40 percent of the
        sugarcane-derived products used to make BACARDI rum from certified,
        sustainable sources - and 100 percent by 2022. This pledge from Bacardi
        is an industry first.
    --  Global Packaging: Bacardi commits to use eco-design to craft
        sustainability into its brand packaging and point-of-sale materials. By
        2017, Bacardi plans to reduce the weight of its packaging by 10 percent
        and achieve 15 percent by 2022.
    --  Operational Efficiencies: Bacardi continues to focus on reducing water
        use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use
        by 55 percent and GHG emissions by 50 percent. In addition, Bacardi aims
        to eliminate landfill waste at all of its production sites by 2022.

To learn more about Bacardi Limited and its “Good Spirited: Building a Sustainable Future” environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits brands, visit http://www.bacardilimited.com/good-spirited.

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDI® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.

Founded 152 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs nearly 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com

About BACARDI Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Masso revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDI. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Pina Colada and the BACARDI Presidente. BACARDI rum is the world’s most awarded rum, and spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDI rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same as it did when it was first blended in 1862. www.bacardi.com

LIVE PASSIONATELY. DRINK RESPONSIBLY.

©2014 BACARDI

BACARDI, THE BAT DEVICE & OTHER MARKS RELATED TO PRODUCTS ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.

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SOURCE Bacardi Limited


Source: PR Newswire



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