JMR Graphics responds to an Article Discussing PepsiCo’s Transformation of London StreetTalk Kiosks into Advertisements
Nationwide vehicle wraps manufacturer JMR Graphics comments on an article discussing how PepsiCo is placing giant Lipton Iced Tea bottles as advertisements on StreetTalk kiosks.
CENTRAL ISLIP, N.Y., May 12, 2014 /PRNewswire-iReach/ — JMR Graphics, a nationwide vehicle wraps manufacturer, responds to an article discussing PepsiCo’s initiative targeting young people by advertising in areas close to convenience stores.
According to an April 17th article from The Drum titled, “PepsiCo turns StreetTalk kiosks into giant Lipton Peach Ice Teas to tempt those in close proximity to convenience stores,” PepsiCo has turned thirty Long StreetTalk kiosks into giant Lipton Peach Ice Tea bottles in an effort to target young customers. The kiosks are all located near a convenience store where people can purchase the refreshing beverage. The company is also working with Bauer Media to help promote the drinks.
Paulina Gorska, PepsiCo senior brand manager, stated, “Transforming JCDecaux’s StreetTalk kiosks into a giant replica Lipton Peach Ice Tea bottle is a fantastic way to drive awareness to our brand and reach our target audience of youths at busy high street locations.” Kiss FM, a local radio station, will be inviting listeners to answer the phone in one of the 30 kiosks for a chance to win some great prizes, including a trip to Kisstory in Ibiza. They will also have experiential stunts planned next to the winning kiosks. Videos of the stunts will be posted on both Kissfm.com and Lipton Ice Tea’s Facebook page.
TJ Panell, a representative from nationwide vehicle wraps manufacturer JMR Graphics, says, “The proximity of these advertisements to convenience stores, a place where soft drinks are often bought, is a perfect example of targeted out of home advertising.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, firstname.lastname@example.org
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SOURCE JMR Graphics