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BRP’s colourful Sea-Doo Spark watercraft featured in Capital Cities’ new music video “One Minute More”

July 4, 2014

VALCOURT, QC, July 4, 2014 /PRNewswire/ – BRP celebrates the fourth of
July with Capital Cities’ latest music video “One Minute More”
featuring BRP’s new Sea-Doo Spark watercraft. https://www.youtube.com/watch?v=w0IIYU9om_k

“The song is high-energy and musically colorful,” said Ryan Merchant,
one half of the band Capital Cities with Sebu Simonian. “We wanted to
create a visual escape using a dreamlike summer lake set with Sea-Doo
Spark watercraft to provide the happy and upbeat contrast to the
emotional storyline of the video. What’s more fun than Sea-Doo
watercraft on the water in the sun? It epitomizes summer fun.”

The “One Minute More” song is also the featured soundtrack for the
Sea-Doo Spark broadcast commercial spot, “Spark Some Fun”. Through
collaboration on the project, Capital Cities became enamoured with the
watercraft’s colourful and spirited visual appeal, deciding to give
Sea-Doo Spark models the leading role in their latest video. The
Capital Cities new “One Minute More” video follows on the heels of a
week-long Sea-Doo Spark concert project with EDM music producer
deadmau5 and is the next stage where millions of music fans will see
how much fun owning a Sea-Doo Spark watercraft can be.

“Capital Cities is one of the hottest up-and-coming bands and the
Sea-Doo Spark watercraft is poised to be the biggest watersport hit of
this summer. The opportunity to bring the two together in a summer
fun-themed new music video is a perfect combination,” said Chris
Dawson, vice-president and general manager, Global Sales and Consumer
Experience division.

The new Sea-Doo Spark watercraft is making the on-water lifestyle
available to a new group of consumers as it is the most accessible
watercraft on the market by being close to 40% less expensive than the
closest model(1), the most fuel-efficient(2), easy to tow and to store. But most of all, the all-new Sea-Doo Spark
watercraft is compact, lightweight, visually stunning and an absolute
blast to ride.


    1 Source: Manufacturer's website. Prices vary according to product
    specification.
    2 Based on BRP internal testing. Testing of competitive model done
    under identical conditions.

About BRP

BRP (TSX: DOO) is a global leader in the design, development,
manufacturing, distribution and marketing of powersports vehicles and
propulsion systems. Its portfolio includes Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side
vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion
systems as well as Rotax engines for karts, motorcycles and
recreational aircraft. BRP supports its line of products with
a dedicated parts, accessories and clothing business. With annual sales
of over CA$3 billion from 105 countries, the Company employs
approximately 7,100 people worldwide.

www.brp.com

@BRPNews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its affiliates.

SOURCE BRP


Source: PR Newswire



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