Statement On Legacy’s New Truth Youth Smoking Prevention Campaign “Finish It”

August 25, 2014

The following is being released by Joseph A. Califano, Jr., former U.S. Secretary of Health, Education, and Welfare, Carter Administration and Chairman, Citizens’ Commission to Protect the Truth and Dr. Louis W. Sullivan, former Secretary of Health and Human Services, Bush Administration and Vice Chairman, Citizens’ Commission to Protect the Truth

NEW YORK, Aug. 25, 2014 /PRNewswire-USNewswire/ — “Legacy’s new truth campaign ‘Finish It’ sets the stage to end cigarette smoking once and for all. With more than five and half million kids under 18 still at risk for premature death from tobacco use, the time has come to finish the youth-smoking tobacco epidemic. With Legacy’s truth at the helm, this can be the generation that ends smoking. We applaud Legacy CEO and President Robin Koval and her staff for mounting this campaign.”


The Citizens’ Commission to Protect the Truth, a group of all living former U.S. Secretaries of Health, Education, and Welfare; U.S. Secretaries of Health and Human Services; U.S. Surgeons General; and Directors of the Centers for Disease Control and Prevention from every administration, Republican and Democrat, since that of President Lyndon B. Johnson, was formed in 2004. Among its efforts, the Commission shines a spotlight on the continued need to fund truth®, the independent national youth counter-marketing campaign mounted by Legacy®, and the only one with demonstrated results in keeping children and teens from smoking. For more information on the Commission, visit its website at www.ProtecttheTruth.org.

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SOURCE Citizens’ Commission to Protect the Truth

Source: PR Newswire

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