ABA, Drinktec Team Up With Worldwide Food Expo

By Anonymous

The organizers of Drinktec 2009, World Fair for Beverage and Liquid Food Technology, will host a reception on Oct. 25 at the Worldwide Food Expo at Chicago’s McCormick Place. The event will be held at 3:00 p.m. at booth S7044, and will feature information in the event to be held Sept. 14-19, 2009 in Munich, Germany. Drinktec and Worldwide Food Expo teamed up in 2006 to promote one another’s events. Drinktec organizers expect about 1,400 exhibitors from more than 60 countries at the 2009 event, which will focus on the latest innovations across the entire beverage production chain. The United States is one of the show’s most important markets, the group says.

Also at Worldwide Food Expo, the American Beverage Association and the International Dairy Foods Association plan to present education sessions on beverage trends and innovations. Ses-sions will include:

* “New Functional and Fortified Beverages” on Oct. 24, which will explore the next generation of functional beverages and discuss the benefits of value-added ingredients such as vitamin D, omega-3 and calcium.

* “Global Beverage Trends” on Oct. 25 will discuss innovative beverage products in development around the globe and their impact on the U.S. market.

* “Trends in Beverage Consumption” on Oct. 26 will provide upto- date beverage category data, as well as the trends and companies behind the data.

In addition, the ABA’s booth will feature an “InterBev Beverage Bar,” showcasing the latest in beverage offerings, as well as information on InterBev 2008. The association will hold its board of directors meeting in conjunction with the show.

Worldwide Food Expo also will present four general Super Sessions to highlight global demographic, economic and food trends; a series of in-depth plant operations workshops designed to help plant managers cut costs and improve efficiencies; and more than 20 sessions on topics ranging from organic labeling to sanitary design principles. Of interest to some beverage manufacturers, IDFA also will offer a pre-show workshop on Juice and Dairy HACCP.

Complete information on educational sessions and registration are available at worldwidefood.com.

Copyright Stagnito Publishing Sep 2007

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