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Learn About the Fast Food and Consumer Catering Markets in China

Posted on: Thursday, 25 October 2007, 06:00 CDT

Reportlinker.com announces that a new market research report related to the Chinese catering industry is available in its catalogue.

Fast Food & Consumer Catering in China 2007

To order that report: www.reportlinker.com/p062263/PRBW-Fast-Food-China.html

For more information, contact Nicolas by email nbo@reportlinker.com , or by phone +33 4 37 65 17 03.

Description

The study includes coverage of the fast-food and consumer catering market in China, covering the following end-user sectors:

Full-service restaurants (FSR)

Fast-food/QSR

Cafés , teahouses , bars & clubs

Hotels

Travel

Leisure

Business and industry

Healthcare

Education

Other institutions

Introduction

Consumer catering has come along way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fastfood marketing methods. Yet China's consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe. require the ability to dodge through heavy urban traffic. The massive changes that China has been seen over the past few years have also forced changes on the whole industry.

When a society and economy, such as China's, undergoes such massive change over a short period of time, people begin to get used to a constant renewal of ideas and circumstances, and aspirations tend to fixate on the newest and most outstanding. Thus, the catering and fast-food sector has had to continually recreate and reinvent is offering in order to maintain consumer interest and loyalty.

For large-scale operators, creating brand loyalty across a chain of outlets over such a large and diverse country as China has been a huge and difficult undertaking. Small- and medium-sized operators have had to face continually changing competition, forcing them to continually invest in upping their own competitive edge, in order both to compete, but ultimately simply to survive.

Issues such as branding, hygiene, staff training and retention, location in cities that are continually being rebuilt, décor, service, home delivery, etc., are all issues that caterers must address in order to maintain their competitive edge, and keep in business. With the market having become so complex and competitive, it is no wonder that outlets come and go with alarming frequency, as do fads and fashions in dining.

Yet, despite the continually shifting ground rules, created by continually shifting consumer aspirations and demands, the industry has flourished. Within the industry, there have been some major success stories -- all the more successful for having survived and flourished in such a demanding market.

Among the most interesting successes have been the emerging Chinese chains, which are becoming viable competitors for the massive foreign fast-foot and restaurant chains. These domestic leaders in the catering market are creating a new definition of the Chinese dining experience, and even redefining and rebranding old concepts, such as the teahouse.

The result of such massive change, over the past couple of decades, is a very diverse market, covering many cuisine sectors, and a diverse demographic. As the consumer market in China continues to grow apace, so this diversity can only be expected to increase. This will also strengthen the market and the leading players, who are beginning to expand their geographical spread and influence, much further afield from their home markets, including overseas expansion.

Table of content

INTRODUCTION

1 CHINA'S CATERING MARKET

1.1 Overview

1.2 Total Market Size

1.2.1 Total Market Size: Some Debate On Sector Definitions

1.2.2 Total Market Size: The Big Picture

1.2.3 Total Market Size: Eating Out & Eating In

1.2.4 Total Market Size: Per Capita Spending

1.2.5 Total Market Size: Total Outlets & Employees

1.2.6 Total Market Size: Outlets By Broad Sector

1.2.7 Total Market Size: Employees By Broad Sector

1.2.8 Total Market Size: Average Employees Per Outlet Broad Sector

1.2.9 Total Market Size: Transactions By Broad Sector

1.2.10 Total Market Size: Growth in Transactions By Broad Sector

1.3 Sector Trends

1.3.1 Sector Trends: Outlet Sector Values

1.3.2 Sector Trends: Cuisine Sector Values

1.3.3 Sector Trends: Sector Transactions

1.3.3 Sector Trends: Average Outlet Transactions

1.4 Provincial Markets

1.4.1 Provincial Markets: Values

1.4.2 Provincial Markets: Per Capita Values

1.5 Provincial Catering Outlets

1.6 Provincial Catering Employees

1.7 Key Cities Compared

1.7.1 Key Cities Compared: Overall Values

1.7.2 Key Cities Compared: Per Capita Values

1.7.3 Key Cities Compared: Overall Transactions

1.7.4 Key Cities Compared: Average Transactions

1.7.5 Key Cities Compared: Outlets & Employees

1.7.6 Key Cities Compared: Beijing

1.7.7 Key Cities Compared: Chongqing

1.7.8 Key Cities Compared: Guangzhou

1.7.9 Key Cities Compared: Shanghai

1.8 Market Shares

1.8.1 Market Shares: By Revenues

1.8.2 Market Shares: By Outlets

1.8.3 Market Shares: By Revenue Per Outlet

1.9 Outlook

1.9.1 Outlook: Total Market Forecast

1.9.2 Outlook: Sector Value Forecast

1.9.3 Outlook: Sector Volume Forecast

1.9.4 Outlook: Key City Value Forecast

1.9.5 Outlook: Key City Per Capita Forecast

1.9.6 Outlook: Key City Transaction Forecast

1.9.7 Outlook: Key City Transaction Value Forecast

2 TRENDS AFFECTING THE INDUSTRY

2.1 Legal Environment

2.1.1 Legal Environment: Franchise Law

2.1.2 Legal Environment: Styrofoam Controls

2.1.3 Legal Environment: Hostess Taxes

2.2 Changing Consumer Habits

2.2.1 Changing Consumer Habits: Eating Habits & Growing Waistlines

2.2.2 Changing Consumer Habits: Tourism Spending

2.2.3 Changing Consumer Habits: Consumer Concerns

2.3 Format Trends

2.3.1 Format Trends: Food Courts, Clustering & Concept

2.3.2 Format Trends: Internet Cafés

2.3.3 Format Trends: Visitor Attraction Foodservice

2.4 Foreign Market Penetration & Influence

2.5 Operating Issues

2.5.1 Operating Issues: Investment

2.5.2 Operating Issues: Franchising

2.5.3 Operating Issues: Rent

2.5.4 Operating Issues: Operating Costs

2.5.5 Operating Issues: Profit Margin

2.6 Catering Marketing

2.6.1 Catering Marketing: Fast-food Advertising

2.6.2 Catering Marketing: New Trends

2.7 Consumer Profiles

2.7.1 Consumer Profile: Overview

2.7.2 Consumer Profile: Professional Urban Dwellers

2.7.3 Consumer Profile: Teenagers

2.7.4 Consumer Profile: Children

3 SWOT ANALYSIS

3.1 Strengths

3.2 Weaknesses

3.3 Opportunities

3.4 Threats

5 LEADING COMPANY PROFILES

5.1 China Baisheng (Yum! Brands) Catering Group

5.2 China Quanjude (Group) Co., Ltd.

5.3 Chongqing Dezhuang Group

5.4 Chongqing Qinma Catering Culture Co., Ltd.

5.5 Chongqing Xiaotian'e Investment (Group) Co., Ltd.

5.6 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.

5.7 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.

5.8 McDonald's China

5.9 Tianjin Dicos Foods Development Co., Ltd.

6 OTHER SIGNIFICANT COMPANIES

6.1 Beijing Xiaotudou Enterprise (Group) Co., Ltd.

6.2 Café de Coral (CDC) Holdings Ltd.

6.3 California Beef Noodle King

6.4 California Fried Chicken

6.5 Dairy Queen

6.6 Delifrance Asia/Vie de France (Beijing)

6.7 Domino's Pizza

6.8 Donglaishun

6.9 Doujiang Dawang

6.10 Fairwood Holdings Ltd

6.11 Gino's Pasta-Cappuccino Cafe

6.12 Häagen-Dazs/Diageo

6.13 Hard Rock Café International Inc.

6.14 Hawaii Express Inc.

6.15 Henry J. Beans

6.16 Hooter's of America Inc.

6.17 Jack's Place

6.18 Kenny Rogers Roasters

6.19 Lan Kwai Fong Restaurant Group

6.20 Malan Noodle Fastfood

6.21 Melrose Pizza Café

6.22 Mister Donut/Duskin Company

6.23 Moon Shanghai

6.24 MOS Food Services

6.25 Ni Wo Ta

6.26 Pizza Italia

6.27 Planet Shanghai

6.28 Popeye's Chicken & Biscuits

6.29 Seaport Catering Group Co., Ltd.

6.30 Shanghai Dah Chong Cooked Food Chain Store

6.31 Shanghai Renjia Group

6.32 Shijiazhuang's Xinyanchun Group

6.33 Shlotzsky's

6.34 Starbucks

6.35 Subway

6.36 Sumo Sushi

6.37 TCBY Systems Inc.

6.38 TGI Friday's

6.39 Tieban Steak Restaurants

6.40 Tony Roma's

6.41 Xiao Ting Catering Management (Shanghai) Co., Ltd.

6.42 Xinya Group Company Ltd

6.43 Zhen Ding Chicken

7 CONTACTS

7.1 Trade Organisations

7.1.1 China International Franchisers Association (CIFA)

7.1.2 China Chain Stores and Franchising Association (CCSFA)

7.1.3 China Advertising Association

7.1.4 Guangdong Chain Operations Association

8 RELEVANT TRADE FAIRS & EXHIBITIONS

8.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

8.2 Tianjin Exhibition on Food Machinery & Packing

8.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

8.4 Food Ingredients & Food Ingredients Asia

8.5 Agro-Foodtech

8.6 SIAL China

8.7 International Fast-food Products Exhibition

8.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

8.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

8.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

8.11 International Exhibition For Food & Drink South China

8.12 International Exhibition For Hotel & Bakery South China

8.13 International Quick Frozen Food Exhibition

8.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

8.15Food China

8.16 International Food, Packaging, Print, Plastic Products Exhibition

8.17 Zhejiang Food & Drink Summer Sales Show

8.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

8.19 Shanghai International Food Machine & Package Machine Expo

8.20 China International Fair For Food, Food Processing & Packaging

8.21 Shanghai International Supermarket Expo

8.22 Shanghai International Food Expo

8.23 Packtech & Foodtech

8.24 Liaoning Food Show

8.25 Food & Hotel China

8.26 Food & Hotel South China

8.27 Chengdu International Food , Food Processing & Packaging Show

8.29 International Food Show

8.30 Interfood Shanghai

8.31 International Food Processing & Packaging Machinery Exhibition

8.32 China Food Industry Exhibition

8.33 China International Franchise Exhibition & Conference

8.34 International Franchise Conference & Exhibition

8.35 International Franchise Exhibition & Symposium

8.36 China International for Hotel & Restaurant Facilities, Equipment & Services, Food & Beverages (Hotel China)

More market research reports? Go to http://www.reportlinker.com

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Source: Business Wire

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