AviationWeek.Com Launches Vertical Search Engine for the Aerospace & Defense Industry
Posted on: Monday, 29 October 2007, 12:00 CDT
NEW YORK, Oct. 29 /PRNewswire/ -- AVIATION WEEK, the largest multimedia information and services provider to the global aviation, aerospace and defense industries, today announced the launch of an aerospace and defense industry vertical search engine at http://www.aviationweek.com/. The vertical search engine provides AviationWeek.com users with a single resource to obtain aviation-specific information from highly specialized sources in a matter of seconds.
The new search capability was developed in partnership with Inventory Locator Service, ILS, using the Industry Eyes filtered web search along with content from AVIATION WEEK including selected news, company information and product/service listings.
"AVIATION WEEK's new vertical search capability adds even more power to the world's leading online destination for aviation, aerospace and defense industry professionals," said Tom Henricks, President of AVIATION WEEK. "Vertical search enables our users to more readily find relevant information, and offers our advertisers a cost-effective method of reaching a very focused and engaged audience," he said.
"Industry Eyes and AVIATION WEEK are an excellent fit," said Bruce Langsen, president of ILS. "Industry Eyes will expand upon the already wide array of information available from the AviationWeek.com site. This relationship enables us to provide a valuable resource for the global aviation and defense industries."
The new vertical search capability is the latest in a series of enhancements to AviationWeek.com, which was relaunched in January 2007. The site now includes the latest industry news and insight; multimedia content, including news, videos, audio podcasts, photo galleries, blogs across all aerospace and defense sectors as well as forums and discussion groups. AviationWeek.com boasts a current average of 800,000 views and over 200,000 unique visitors per month, who are predominantly executives and engineers from aerospace and defense manufacturers, airlines, armed forces, government agencies, MRO service providers, educational and R&D institutions.
To experience the new vertical search engine, visit http://www.aviationweek.com/. For more information about ILS, visit http://www.ilsmart.com/ or call 1-901-794-5000.
About AVIATION WEEK
AVIATION WEEK, a division of The McGraw-Hill Companies, is the largest multimedia information and services provider to the global aviation, aerospace and defense industries, and includes the publications Aviation Week & Space Technology, Defense Technology International, Business & Commercial Aviation, Overhaul & Maintenance, ShowNews, Aviation Daily, The Weekly of Business Aviation, Aerospace Daily & Defense Report and the World Aerospace Database. The group's web portal, http://www.aviationweek.com/, offers the industry's most reliable news, information, intelligence and features, and its Aviation Week Intelligence Network (AWIN) at http://www.aviationweek.com/awin is the industry's most integrated business tool for managers, business developers, buyers and technical professionals across the entire aviation and aerospace field. The group also produces 12 major conferences and exhibitions in the MRO, defense and programs sectors. Information is available at http://www.aviationweek.com/conferences.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands including Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2006 were $6.3 billion. Additional information is available at http://www.mcgrawhill.com/.
AVIATION WEEK
CONTACT: Patricia Walsh+1-212-512-3364+1-646-673-6640Patricia_walsh@mcgraw-hill.comJoe D'Andrea+1-212-904-3780Joseph_dandrea@mcgraw-hill.com
Web site: http://www.mcgrawhill.com/http://www.aviationweek.com/
Source: PRNewswire
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