dunnhumbyUSA Reports Rapid Growth

CINCINNATI, Nov. 5 /PRNewswire/ — As dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is experiencing a 40 % annual growth rate with a staff of 220. To date in 2007, the Cincinnati- based dunnhumbyUSA has hired 48 new employees. The staff increase has necessitated an expansion of dunnhumbyUSA’s headquarters by 50% for a total square footage of 60,864 over three floors at 302 W. Third St. The office expansion is expected to be completed January 2008.

“Our innovative approach to analyzing and applying data enables forward- thinking companies to fundamentally transform the way they attract and retain customers. Our ongoing growth is a direct result of client confidence & our open culture focused on delivery of excellence,” noted Simon Hay, CEO of dunnhumbyUSA. Company sales for 2007 are projected to be $150 million. In 2008, dunnhumbyUSA plans to hire 70+ employees for its US operations in the Cincinnati and Atlanta offices, as well as other geographies such as New York City and Portland where dunnhumbyUSA is beginning to establish a presence.

Earlier this year, dunnhumbyUSA established an office in Atlanta in order to better serve its expanding retail and manufacturing clients in the region such as The Home Depot, The Kroger Company and Coca Cola. Staff in the Atlanta office has already grown to 25, and office space has doubled to 11,500 square feet. Globally, dunnhumby’s 800 employees are on the ground at offices in the Americas, Europe and Asia/Pacific.

dunnhumbyUSA was named one of the region’s Best Places to Work in 2006, and again in 2007 by The Business Courier, and in 2006 and 2007 was named one of the fastest growing companies in the region in The Business Courier’s Fast 55.

About dunnhumbyUSA

dunnhumbyUSA analyzes customer purchase decisions for consumer packaged goods and retail companies, leveraging data to drive brand value & build customer-driven organizations. dunnhumbyUSA combines statistical, analytical, communication, marketing, technology and brand management skills, challenging established business models, profoundly effecting the way marketers interact with customers. dunnhumbyUSA has a global presence with offices in the Americas, Europe and Asia/Pacific, and serves a prestigious client roster including The Kroger Co., Procter & Gamble, Coca Cola, Kellogg’s & Kraft. For more information, visit http://www.us.dunnhumby.com/.

dunnhumbyUSA

CONTACT: Ann Keeling, +1-513-381-3248, ann@cristofolikeeling.com, fordunnhumbyUSA

Web site: http://www.us.dunnhumby.com/