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European Union Funded Newcastle University Study Preliminary Results Indicate Organic Foods Healthier, Safer: Four Year Study Finds Higher Levels of Antioxidants and Vitamin E in Milk From Organic Herds Versus Conventional Herds

Posted on: Monday, 5 November 2007, 09:00 CST

CLARINDA, Iowa, Nov. 5 /PRNewswire-FirstCall/ -- Naturally Iowa, Inc. (OTC Pink Sheets: NLIA) announced today that according to the Organic Trade Association, a four year Newcastle University study has announced preliminary findings that indicate that levels of antioxidants in milk from organic herds contain up to 60 to 80 percent more antioxidants than conventionally produced milk in the summer, and 50 to 60 percent higher levels in the winter. Additionally, the preliminary results indicate that milk produced from organic herds contain higher levels of Vitamin E.

According to William Horner, President and CEO of Naturally Iowa Inc., the new findings could potentially have a significant impact on the growing organic food and dairy industries. "As the scientific community continues to gather evidence and to conduct peer review, we believe that consumer interest in organic food and dairy will continue to grow. The study conducted by Professor Carlo Leifert of the Tesco Centre for Organic Agriculture based at Newcastle University in the United Kingdom is important, because the four year, $25 million study is one of the largest studies of the organic food industry to date. We believe that the preliminary results validate what organic producers and processors such as Naturally Iowa have believed about the benefits of organic food and dairy consumption."

According to the Organic Trade Association, "This study may be the breakthrough that helps prove what many in the organic sector believe to be true about food grown using organic practices," said Caren Wilcox, OTA's Executive Director, on learning of the findings. The QLIF Project, set up in March 2004, is funded with a grant of 18 million Euros ($25.8 million) from the EU. The research program involves 31 research centers, companies and universities in Europe and elsewhere. To read more about QLIF, go to its web site, at http://www.qlif.org/." (Source: Organic Trade Association, October 29, 2007, http://www.organicnewsroom.com/2007/10/the_organic_trade_association_2.html)

According to Sustainable Food News, the Newcastle University study findings measured the differences between organic and conventional produce as well as the differences between milk produced from organic and conventional herds. "Professor Carlo Leifert, the co-ordinator of the European Union-funded project, said the differences were so marked that organic produce would help to increase the nutrient intake of people not eating the recommended five portions a day of fruit and vegetables. 'If you have just 20 percent more antioxidants and you can't get your kids to do five a day, then you might just be okay with four a day,' he said. This weekend the Food Standards Agency confirmed that it was reviewing the evidence before deciding whether to change its advice. Ministers and the agency have said there are no significant differences between organic and ordinary produce. Researchers grew fruit and vegetables and reared cattle on adjacent organic and nonorganic sites on a 725-acre farm attached to Newcastle University, and at other sites in Europe. Leifert said the government was wrong about there being no difference between organic and conventional produce. 'There is enough evidence now that the level of good things is higher in organics,' he said." (Source: Sustainable Food News, October 28, 2007 -- http://www.sustainablefoodnews.com/story.php?news_id=2756).

Naturally Iowa, Inc. (http://www.naturallyiowa.com/) operating through its wholly-owned subsidiary, Naturally Iowa, LLC, is a fully certified organic dairy processor that produces organic and all-natural fluid milk, ice cream and drinkable yogurt. Naturally Iowa distinguishes itself from other dairy processors and producers by offering the highest quality organic and all- natural dairy products packaged in an environmentally-friendly, sustainable container that completely biodegrades in 60 to 100 days in an industrial compost facility.

To keep track of all of the latest developments with Naturally Iowa, visit our web site at http://www.naturallyiowa.com/.

About Naturally Iowa, Inc.

Naturally Iowa, Inc., (http://www.naturallyiowa.com/), operating through its wholly-owned owned subsidiary, Naturally Iowa, LLC, processes and produces organic and all-natural dairy products. The Company's main product lines are organic and all-natural fluid milk, ice cream and drinkable yogurt. Naturally Iowa, LLC was founded in 2003 by William Horner and Steve Williams, who partnered to provide an opportunity for family operated dairy farms to make a comeback by adding value to their product. Wishing to place their dairy products in containers that would not harm the environment, Naturally Iowa found a revolutionary type of plastic made from corn that biodegrades in a commercial composting facility. Naturally Iowa, LLC developed a working partnership with Natureworks, LLC, and became the world's first and only dairy to use Natureworks(R) PLA bottling. The acronym PLA stands for "Polylactic Acid." This substance represents the final step in a process, engineered by Natureworks, which utilizes all-natural ingredients from corn to create a compostable material. Organic milk in PLA bottles landed on grocery store shelves in October, 2005. Naturally Iowa, Inc. operates its state-of-the-art 28,000 sq. foot dairy processing facility in Clarinda, Iowa.

THIS PRESS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS." FORWARD-LOOKING STATEMENTS ARE STATEMENTS CONCERNING PLANS, OBJECTIVES, GOALS, STRATEGIES, EXPECTATIONS, INTENTIONS, PROJECTIONS, DEVELOPMENTS, FUTURE EVENTS, OR PERFORMANCE, UNDERLYING (EXPRESSED OR IMPLIED) ASSUMPTIONS AND OTHER STATEMENTS THAT ARE OTHER THAN HISTORICAL FACTS. THESE FORWARD-LOOKING STATEMENTS ARE ONLY PREDICTIONS. NO ASSURANCES CAN BE GIVEN THAT SUCH PREDICTIONS WILL PROVE CORRECT. ACTUAL EVENTS OR RESULTS MAY DIFFER MATERIALLY. FORWARD-LOOKING STATEMENTS SHOULD BE READ IN LIGHT OF THE CAUTIONARY STATEMENTS AND RISKS THAT INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH A SMALL COMPANY, OUR COMPARATIVELY LIMITED FINANCIAL RESOURCES, THE EXTENT TO WHICH MARKET TRENDS MAY CONTINUE, OUR STATUS AS A NEW PUBLIC COMPANY, AND THE UNCERTAINTIES OF COMPETITIVE PRESSURES WE FACE. THESE OR OTHER RISKS COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THE FUTURE RESULTS INDICATED OR IMPLIED IN SUCH FORWARD-LOOKING STATEMENTS. WE UNDERTAKE NO OBLIGATION TO UPDATE OR REVISE SUCH STATEMENTS.

Naturally Iowa, Inc.

CONTACT: William Horner, President and CEO of Naturally Iowa, Inc.,+1-712-542-6455, info@naturallyiowa.com, media, +1-240-994-9049

Web site: http://www.naturallyiowa.com/

Source: PRNewswire-FirstCall

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