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Examine the Market for Bakery Products in China With New Report

Posted on: Tuesday, 6 November 2007, 00:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c73496) has announced the addition of Euromonitor International's new report: Bakery Products in China to their offering.

Our Bakery Products in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: baked goods; biscuits; breakfast cereals; .

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the baby food industry;

Pinpoint growth sectors and trends and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

One-stop Shopping Boosts Supermarkets/hypermarkets

Supermarkets/hypermarkets was the leading distribution channel for packaged food products in 2006, followed by independent food stores. However, while supermarkets/hypermarkets continued to gain share, independent food stores lost share dramatically during the review period. Supermarket/hypermarkets offer the widest selection of packaged food and provide a one-stop shopping stop for consumers, which made them increasingly popular. In addition, supermarkets/hypermarkets' expansion into smaller cities and rural areas boosted the channel's share.

More Healthy Alternatives and Wider Product Ranges Will Be Seen

Packaged food is expected to see continued strong volume growth during the forecast period, while constant value will be supported by consumers trading up to higher-priced products. The economic growth rate will be most pronounced along developed coastal cities and developing rural regions, however. In developed cities, consumers will become increasingly sophisticated and new product development will follow suit, with strong development of value-added and HW packaged food. Simultaneously, in developing rural regions, consumers will trade up from loose to packaged food due to rising disposable incomes and wider product availability in the forecast period. Baby food will see the most dynamic growth, assisted by consumers' rising incomes and concern over providing optimum nutrition for their children.

For more information visit http://www.researchandmarkets.com/reports/c73496

Source: Business Wire

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