November 6, 2007

FoodShouldTasteGood(TM) Names Gil Fronzaglia Vice President of Operations

FoodShouldTasteGood(TM), an all-natural corn tortilla chip company, announced today the hiring of Gil Fronzaglia as vice president of operations. At FoodShouldTasteGood(TM), Fronzaglia will oversee all aspects of the operations department including supply chain, manufacturing, product development, quality control, and consumer affairs.

"Given Gil's extensive history in operations and the natural product industry, he is a great asset to our company," said Pete Lescoe, founder and CEO of FoodShouldTasteGood(TM). "His dedication, drive, and proven track record of taking companies to new heights are all exactly what we need to take FoodShouldTasteGood(TM) to the next level."

Fronzaglia brings over twenty years of operations experience to FoodShouldTasteGood(TM). Most recently, as executive vice president of operations at IZZE Beverage Company, Fronzaglia engendered a significant increase in sales margin and capacity expansion. Before working with IZZE, Fronzaglia was the co-founder and executive vice president of Blue Buffalo Company, LLC, where he brought the holistic pet food manufacturer to its current distribution of 43 SKUs in over 700 stores. Prior to his own business venture, Fronzaglia spent the previous five years as the vice president of operations for South Beach Beverage Company, manufacturer of SoBe, and was responsible for improving the gross profit margin by 12 percent and increasing production capacity by 86 percent. Fronzaglia also spent ten years with Pepsi Cola Company where he served as an operations manager in the Florida/South Georgia business unit.

"I am thrilled to be the newest member of the FoodShouldTasteGood(TM) team," said Fronzaglia. "I look forward to applying my skill set to this new venture, and efficiently fulfilling the increasing consumer demand for this fantastic product."

Fronzaglia earned a Bachelor of Science degree in chemical engineering at Northeastern University in Boston, as well as a Master of Business Administration from Barry University in Miami.

About FoodShouldTasteGood(TM)

FoodShouldTasteGood(TM) was founded in 2005 by Pete Lescoe, with a mission to produce unique, great-tasting food using pure, wholesome ingredients. Based in Needham, Massachusetts, FoodShouldTasteGood(TM) corn tortilla chips are made with the natural flavor components baked into the chips, and are available in four distinctive flavors: Multigrain, Jalapeno, Olive, and Chocolate. Absolutely free of trans fats, cholesterol, and any artificial ingredients, FoodShouldTasteGood(TM) tortilla chips are sold in 6-7 ounce bags nationally at Whole Foods Market, locally in fine grocery and natural foods stores, and through the company website. For more information, visit

 Contact: Heather Willison 303.517.2272 [email protected]

SOURCE: FoodShouldTasteGood