November 6, 2007

Grupo Senda Autotransporte S.A. De C.V. Announces Third Quarter 2007 Reporting Activities

MONTERREY, Mexico, Nov. 6 /PRNewswire/ -- Grupo Senda Autotransporte S.A. de C.V., a leading transportation company located in northeastern Mexico, announced today that it will host its third quarter 2007 conference call on Tuesday, November 13, 2007 at 11:00 a.m. EST, 10:00 a.m. Mexico City/Monterrey Time.

Presenting for Grupo Senda will be Mr. David Rodriguez, Chief Executive Officer, Mr. Miguel Angel Acosta, Chief Financial Officer, and Mr. Jose Juan Gonzalez, Investor Relations Officer. Their discussion will be based on the third quarter 2007 earnings release, which will be distributed on November 12, 2007 after the market close.

To participate in the call, please dial 1(888) 335-5539 from within the U.S., 001-800-514-0821 toll-free from Mexico, or +1(973) 582 2857 from elsewhere outside the U.S.; the conference call ID is: 9430943.

In addition, Grupo Senda is ramping up its Investor Relations Program, and requests that parties interested in receiving the Company's press releases, presentation dates and all other investor relations-related announcements, please contact i-advize Corporate Communications in New York at 212-406-3695, or via email at [email protected] to be added to the mailing list.

About the Company

Grupo Senda Autotransporte S.A. de C.V. is a leading provider of bus transportation services in Mexico, principally serving the northeastern and central regions of Mexico. It offers scheduled bus passenger service to more than 125 destinations in 15 states in Mexico and 12 destinations in the United States, with a monthly average of 2,400 daily departures and a fleet of over 1,200 buses. Its principal routes substantially cover all of the major metropolitan areas in northeast and central Mexico and serve most of the small cities between such metropolitan areas. Other lines of business include a personnel transportation business that offers bus transportation services to businesses and educational institutions, and a package delivery business using excess capacity in our buses and other dedicated vehicles. For the year ended December 31, 2006, Grupo Senda generated operating revenue of Ps. 2,793.2 million.

In September 2007, Grupo Senda issued US$150 million in Senior Secured Guaranteed Notes due in 2015.

   Contacts:   Jose Juan Gonzalez, Investor Relations Officer   Grupo Senda Autotransporte S.A.   Bernardo Reyes 3810 Nte.   Col. Popular, Monterrey, N.L   Tel: +52 81 8151 4475   [email protected]    Melanie Carpenter / Kenia Vargas   i-advize Corporate Communications, Inc.   82 Wall Street, Suite 805   New York, NY 10005   Tel: 212-406-3695   [email protected]  

Grupo Senda Autotransporte S.A. de C.V.

CONTACT: Jose Juan Gonzalez, Grupo Senda, +011-52-81-8151-4475,[email protected]; or Melanie Carpenter or Kenia Vargas,+1-212-406-3695, [email protected], both of i-advize CorporateCommunications, for Grupo Senda