Enterprise Rent-A-Car Ranked Highest By J.D. Power And Associates for Fourth Straight Year
Enterprise Rent-A-Car again ranks highest in customer satisfaction among airport rental car companies, according to a nationwide study released today by J.D. Power and Associates. For the fourth year in a row and the eighth time in the past nine years, Enterprise — the largest rental car company in North America — ranks highest in the 2007 J.D. Power and Associates Rental Car Satisfaction StudySM, which includes both leisure and business travelers.
Enterprise received the highest rating in five of the six factors measured: pick-up process, rental car, shuttle bus/van service, return process, and costs and fees.
Enterprise is the fastest-growing rental car company in the airport segment, having expanded its industry-leading value and customer service from neighborhoods to airports over the past decade. Enterprise has expanded from one on-airport location in 1995 to 240 today, and has been able to grow its airport business by 23 percent annually since 2001.
“The men and women of Enterprise work extremely hard to earn the loyalty of our customers, so it is gratifying to know just how much those customers value and appreciate the unique brand of personalized service we provide,” said Andy Taylor, chairman and chief executive officer of Enterprise Rent-A-Car. “This award is a tribute to all our employees for all the effort and commitment they bring to satisfying our customers and making our company a growing force in the airport market. Though we have been at the airports a relatively short time, we are clearly here to stay.”
The study, which draws from the evaluations of 5,859 people who rented an automobile at an airport location between September 2006 and October 2007, is an independent, nationally representative measurement of customer satisfaction among North American rental car customers who rent at or near airports.
Enterprise has opened about one on-airport location per month so far in 2007 and will continue to add locations. The company’s airport business is geared toward leisure travelers and value-minded business travelers. Enterprise’s retail daily rental rates at the airport are on average more than 20 percent below industry average.
“Whether we are showing a customer specific features of their vehicle, giving directions, helping with luggage, or offering a cold drink of water on a hot day, we constantly strive to make the airport rental experience personal and positive,” said Taylor. “It is the same unsurpassed level of service that Enterprise provides to customers who visit our industry-leading 6,100 neighborhood locations in the U.S. This recognition is special to us because it goes right to the heart of what has driven our success for more than 50 years — taking great care of our customers.”
About Enterprise Rent-A-Car
Founded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and serves customers in the United States, Canada, the U.K., Ireland, and Germany. Enterprise is North America’s largest car rental company in fleet size, number of locations, and annual revenue, ranking No. 21 on the Forbes Top 500 Private Companies in America. Enterprise has ranked highest in customer satisfaction among airport rentals in eight out of the past nine years, according to J.D. Power and Associates Rental Car Satisfaction StudySM. Enterprise is owned by the Taylor family, which acquired the National Car Rental and Alamo Rent A Car businesses in 2007. For more information about Enterprise, visit www.enterprise.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
For more information about the J.D. Power and Associates awards, visit www.jdpower.com.