New Report Gives Forecasts to 2011 for the Wine Market in Brazil

Research and Markets (http://www.researchandmarkets.com/reports/c74346) has announced the addition of Euromonitor International’s new report: Wine in Brazil to their offering.

Our Wine in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the wine industry;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Extract from Executive Summary:

Demographic changes stimulate growth

Alcoholic drinks manufacturers have identified the northeast of Brazil as having the greatest potential for medium term growth. As a result, the region has become a target for investment in product launches and new marketing strategies. In the rest of Brazil, manufacturers have increased their focus on targeting young adults, aged 18 to 35, as the key to long-term growth. As a result, a whole new generation of advertisements that promotes the concept of responsible drinking is being used by most alcoholic beverage manufacturers.

World Cup, premium lagers and warm climate drive growth in beer

The conjunction of a warmer than average year, a soccer World Cup broadcast during the afternoon and the launch of various premium beers drove growth in per capita consumption of lager in 2006, which recovered to 2001 levels. Both major manufacturers, like AmBev, and regional breweries took advantage of the strong growth in the premium lager sector and launched high-end ales, stouts and special pilsners.

Renewed growth for RTDs

Mostly driven by Diageo’s remarketing of the Smirnoff Ice brand, in a smaller size and new packaging, RTDs saw renewed growth at the end of 2005 and throughout 2006. Smirnoff Caipiroska, a high-strength mix, found an enthusiastic market and also contributed strongly to the upward trend. Higher purchasing power drove sales of wine-based cocktails and “filtrados” during 2005 New Years celebrations, and increased per capita consumption even among less well-off consumers.

Holiday season drives bubbly consumption

Higher disposable incomes also drove sales of cider and sparkling wine at end of year celebrations and in the Easter season, the periods which are traditionally responsible for most of the sales of these products. Cider sales, in particular, were given a boost and manufacturers are now developing premium products. While low-end consumers purchased more cider, the A and B classes spent on sparkling wine, wine-based RTDs and imported champagne.

Companies Mentioned:

Ypioca Agroindustrial Ltda Cervejarias Kaiser Brasil SA AMBEV – CIA de Bebidas das Americas VitivinIcola Cereser SA Vinhos Salton Industria e Comercio S/A Companhia Muller de Bebidas Companhia Muller de Bebidas Primo Schincariol Industria de Cervejas e Refrigerantes SA Cooperativa Vinicola Aurora Ltda

For more information visit http://www.researchandmarkets.com/reports/c74346