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New Briefing Provides a Sector-By-Sector Overview of the Beverage Market in India

Posted on: Tuesday, 27 November 2007, 00:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c75485) has announced the addition of "An Introduction to the Drinks Industry in India - Management Briefing" to their offering.

This month's briefing provides a sector-by-sector overview of the beverage market in India. We look at the growing importance of the wine industry and how high taxation is a big hurdle to its promising growth. The major players in the spirits industry are profiled, including United Breweries and Seagram, and the Indian regulation of liquor production and imports is reviewed. The entry of new international players in the Beer market, such as Heineken, Cobra, Anheuser-Busch and Carlsberg, is discussed, along with the proposed de-linking of beer from spirits. We also look at the latest happenings in the soft drink sectors, namely carbonated soft drinks, fruit juice, packaged water, energy drinks, hot drinks and milk.

Report Breakdown

Wine

The growing importance of the wine industry

High taxation a big hurdle to growth and India's issues with the World Trade Organization, the European Union and the US

Proposed de-linking of wine from spirits for regulatory purposes

Spirits

Major players -- consolidation in the spirits industry

United Breweries

Mohan Meakins

Radico Khaitan

Seagram

Indian regulation regarding liquor production and imports

Beer

Consolidation in the industry and emergence of a new bipolar market dynamic

Entry of new international players like Heineken, Cobra, Anheuser-Busch and Carlsberg

Asia Pacific Breweries

Cobra

Anheuser-Busch

Carlsberg

Changes in regulations in recent times: The proposed de-linking of beer from spirits

Carbonated soft drinks

The pesticide controversy

Fruit juice

Other fruit-flavoured drinks

The prepare-at-home soft drinks segment -- squashes and concentrates

Packaged water

The main players

Packaged water finding acceptance in public places, offices and shopping areas

Energy drinks

Dominance of Red Bull in a very small market with many brands

Hot drinks -- tea and coffee

Coffee shop culture growing

Milk

Success of the co-operative dairy businesses in the country

Tussle between Mother Dairy and Amul

Packaging of milk and the unorganised sector

Flavoured milk and other dairy based drinks (curd based)

Companies mentioned:

- United Breweries

- Mohan Meakins

- Radico Khaitan

- Seagram

- Heineken

- Cobra

- Anheuser-Busch

- Cobra

- Anheuser-Busch

- Carlsberg

- Red Bull

- Mother Dairy

- Amul

For more information visit http://www.researchandmarkets.com/reports/c75485


Source: Business Wire

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