The United States Organic Beverage Market Has Grown 97% Between 2002 And 2007
Posted on: Friday, 30 November 2007, 15:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c76072) has announced the addition of Organic Beverages in the United States 2007 to their offering.
This report provides market data and trends, as well as the results of an exclusive consumer survey about organic beverages. The market has grown 97% between 2002 and 2007. Driven by concern for the integrity of the food supply, the organic beverage market has moved from a natural food store, counter-cultural setting to the mainstream. More than a quarter of respondents to the exclusive survey purchased organic beverages in the past year.
The report isolates trends in organic beverages, revealing consumer attitudes, concerns, and behavior that will help marketers find opportunities and maximize growth potential.
For this report, organic beverages are defined as those produced according to standards defined by the USDA:
- Crops grown without the use of conventional pesticides, artificial fertilizers, or sewage sludge
- Animals reared without the routine use of antibiotics and without growth hormones
- Food processed without ionizing radiation, and without a wide range of food additives
- Food produced on all levels without the use of genetically modified organisms
Segments include the following:
- Dairy beverages
- Milk, half and half, and cream
- Drinkable yogurt and kefir
- Non-dairy beverages
- Carbonated, functional and ready-to-drink tea and coffee beverages
- Coffee, coffee substitutes, and cocoa
- Frozen juice and beverages
- Refrigerated juice and functional beverages
- Shelf-stable juice and functional drinks
- Tea
- Water
Not included in this report are private-label brands, and products sold PLU or in bulk.
Content Outline:
Scope and Themes
What you need to know
Definition
Resources used for The Consumer sections
A note about the six-year data set
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Market continues to grow, but more slowly
Food safety remains a major market driver
Organic vs. natural: clearer messages are needed
Need for more organic resources in the U.S.
Price is an issue for organic consumers, but conventional prices rising faster
Foodservice embracing the organic movement
Segmenting the organic food market
Major manufacturers include big names and smaller players
FDM channel larger than natural supermarket channel
26% of respondents buy organic beverages
Respondents express concern about organic and non-organic foods
Market Drivers and Future Trends
Market opportunity
Market Size and Trends
Market trends
Market Segmentation
Supply Structure
Companies and brands
Retail Distribution
The Consumer: Purchase of Organic Products
The Consumer: Attitudes Towards Organic Products
Forecast
Appendix: Trade Associations
For more information visit http://www.researchandmarkets.com/reports/c76072
Source: Business Wire
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