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Identify the Leading Companies, the Leading Brands and Study Strategic Analysis of Key Factors Influencing the Dairy Products in Australia Market

Posted on: Friday, 7 December 2007, 00:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c76543) has announced the addition of "Dairy Products in Australia" to their offering.

Our Dairy Products in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2000-2005), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2010 illustrate how the market is set to change.

Product coverage: drinking milk, cheese, yoghurt and other dairy products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the confectionery industry;

Pinpoint growth sectors and trends and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.

Favourable growth spurred by economic progress

Although value growth experienced a gradual slow down over the review period, growth still remained favourable in 2006. With steady economic progress leading to higher disposable income and strong consumer confidence, all packaged foods, except meal replacement products, posted positive growth in 2006. Meal replacement products failed to take off for the fourth year running partially due to the discontinuation of the leading brand Slim Fast by Unilever Australia Ltd, as well as the bad light in which fad replacement diets were cast.

Australians yearn for healthy and premium products

The push for healthier living through many government initiatives and related health bodies impelled Australians to include more nourishing foods in their diets to meet the recommended daily allowances. Healthy eating is likely to reduce imminent health risks because Australia has been facing critical health problems over the years. Hence 2005 and 2006 saw manufacturers launch numerous healthy alternatives to standard products such as reduced-sugar and reduced-fat items, like McCain Healthy Choice Pizza that was approved by the National Heart Foundation to be low in cholesterol and saturated fats, a healthier option for all pizza lovers.

An increase in disposable income allowed consumers to live more comfortably, which was undoubtedly observed through their diets. With hectic lifestyles, consumers wanted to reward themselves with high-quality indulgent treats and snacks for which they were prepared to pay that little bit more. In line with this, manufacturers continued to revamp their existing products and launch new ones to target the 'premium' area.

Demographic changes

Lifestyles and work, combined with demographics, had a great impact on consumer diets. For example, more Australians switched to meal substitutes, such as liquid breakfasts and snack bars, to eat on the move, and for sustenance throughout the day. With more single-person households, brand messages and portfolios were adjusted to reflect the predominance of adults over traditional large families. Products aimed at children were perceived to contain high levels of sugar and fat, which was not in line with the health trend that was all the rage during the review period. Adults remained the largest consumer base as parents are usually more selective over what their children consume.

Artisanal and private label products dominate

In Australia's highly-fragmented packaged food industry, artisanal and private label products held the top two positions, with other branded players far behind. The former were exceptionally popular in staple baked goods and dairy products. Owing to the success of franchised bakeries, artisanal baked goods gained increasing share over the review period, boosted by the rapid expansion of the stores nationwide. The large corporate bakeries invested in improving product quality across the board, enriching products with vitamins and nutritional ingredients.

Optimistic outlook in spite of slower performance

Sales of packaged food are expected to record a fairly healthy growth rate over the forecast period. Convenient foods will continue to drive value growth in various areas such as chilled processed food and ready meals. With increasingly busy schedules and a rise in number of single-person households, consumers are less likely to prepare meals themselves but instead look to convenient solutions for a quick, satisfying meal. Demand for impulse and indulgence items will be bolstered by higher affluence and higher standards of living.

Packaged Food In Australia : Market Insight

Executive Summary Packaged Food - Key Trends And Developments Market Data Foodservice - Key Trends And Developments Impulse Snack Products - Key Trends And Developments Nutrition/Staples - Key Trends And Developments Local Company Profiles - Australia

Capilano Honey Ltd - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Dairy Farmers Foodservice - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Dairy Farmers Ltd - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Goodman Fielder Food Services - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Goodman Fielder Ltd - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Green's General Foods Pty Ltd - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Murray Goulburn Co-Operative Co Ltd - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

National Foods Ltd - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Sanitarium Health Food Co, The - Packaged Food -- Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Tassal Ltd - Packaged Food - Australia

Strategic Direction

Key Facts

Company Background

Production

Competitive Positioning

Chocolate Confectionery In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Sugar Confectionery In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Gum In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Baked Goods In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Biscuits In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Breakfast Cereals In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Ice Cream In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Drinking Milk Products In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Cheese In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Yoghurt In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Other Dairy Products In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Sweet And Savoury Snacks In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Snack Bars In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Meal Replacement Products In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Ready Meals In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Soup In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Pasta In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Noodles In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Canned/Preserved Food In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Frozen Processed Food In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Dried Processed Food In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Chilled Processed Food In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Oils And Fats In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Sauces, Dressings And Condiments In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Baby Food In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Spreads In Australia

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Companies Mentioned:

Tassal Ltd

Capilano Honey Ltd

Green's General Foods Pty Ltd

Dairy Farmers Ltd

National Foods Ltd

Murray Goulburn Co-Operative

Sanitarium Health Food Co

Goodman Fielder Ltd

For more information visit http://www.researchandmarkets.com/reports/c76543

Source: Business Wire

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