December 13, 2007
Reed’s Ginger Brew Announces Kosher Certification
Reed's, Inc. (NASDAQ:REED) announced today that its full line of six all-natural brewed ginger ales have been certified Kosher by the Union of Orthodox Jewish Congregations of America. The line, which includes Original, Premium, Extra, Spiced Apple, Raspberry and Cherry flavors underwent a 7-step certification process and will begin carrying the "OU" Kosher symbol immediately.
"The Kosher symbol stands for a level of quality and purity that has always been important to Reed's and our customers," said Chris Reed, Founder and CEO of Reed's Inc. "We are happy to make it official with the OU certification," said Reed.
Today, there are 10.5 million kosher consumers in the United States and approximately 21 percent of Americans buy kosher products. The dollar value of the kosher market is estimated at approximately $10 billion, and the dollar value of kosher goods produced in the U.S. is $175 billion (LUBICOM Marketing).
About OU Kosher Certification
The word kosher means proper or acceptable, and it has informally entered the English language with that meaning. But kosher laws have their origin in the Bible, and are detailed in the Talmud and the other codes of Jewish traditions. They have been applied through the centuries to ever-changing situations, and these rulings, both ancient and modern, govern OU Kosher certification.
About the OU
OU (Orthodox Union) Kosher is the world's largest and most widely recognized kosher certification agency, certifying more than 400,000 products produced in over 6,000 plants located in 80 countries around the world.
The OU, termed a "coveted seal of approval" by The New York Times, is one of the world's best-known trademarks. Comparing it to the ULÃ®, Forbes magazine wrote, "If you want to know your food is kosher, you can look for the Orthodox Union's OU symbol."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural foods markets nationwide and is currently taking its natural food market success into the mainstream markets. Its six award winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil's Root Beer product line and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Juice Brews, Reed's Ginger Candies and Reed's Ginger Ice Creams. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call (800) 99-REEDS.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.
For more information, samples or images, please contact Brianna Gallett at (651) 228-9141 or [email protected]