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Last updated on May 25, 2012 at 16:52 EDT

First Choice Power Redesigns Web Site

December 18, 2007
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FORT WORTH, Texas, Dec. 18 /PRNewswire/ — First Choice Power redesigned its Web site for Texas consumers to easily review pricing plans and enroll for electric service. The site, http://www.firstchoicepower.com/, also provides current customers enhanced online account management service and enrollment for customer programs such as its Simply Better Rewards(TM), Referral Rewards and Automatic Bank Draft programs.

As part of the new site design, First Choice Power launched a new look for its Simply Better brand.

“The new Web site is part of our goal to provide Simply Better prices, programs, customer care and community involvement for our new and current customers,” said Michael Swart, vice president of marketing for First Choice Power. “The redesigned navigation meets our customers’ need for easy online access and programs that provide value beyond a competitive energy price.”

   The new http://www.firstchoicepower.com/ allows customers to:    — Easily enroll their home for electric service or request a custom      electric price quote for their business.   — Use Online Customer Care to view all accounts online; view current and      historical bills, including bill images; set up monthly bill      notification; see billing, usage and payment history; and manage/update      account contact information.  Simply visit      http://www.firstchoicepower.com/, register your account(s) and log in.   — Sign up for the FREE Automatic Bank Draft payment option, which saves      time and money.   — Review energy-efficiency tips to save energy and money on their      electric bill.   — Tell their favorite teacher to apply for a First Choice Power Classroom      Innovation Grant. Applications are available online for these $500 to      $3,000 grants for creative classroom ideas from Texas teachers. The      deadline to apply for these First Choice Power Fund grants is March 5,      2008.    

Residential customers also can take advantage of two First Choice Power loyalty programs:

   — Simply Better Rewards allows customers to earn one point for every      dollar spent on their bill (including taxes and fees) and bonus points      for paying their bill on time. Customers can now enroll for Simply      Betters Rewards, tour the online catalog and redeem points from      http://www.firstchoicepower.com/; customers who enroll this month earn      100 bonus points.   — Referral Rewards allows customers to refer family and friends to First      Choice Power and earn as much as $599 in bill credits. Visit      http://www.firstchoicepower.com/ and refer your family and friends      today.    

First Choice Power this week also launched its Simplemente Mejor http://www.firstchoicepower.com/es/ with all content, including enrollment and customer programs, in Spanish.

To see the new design, look and customer programs, visit http://www.firstchoicepower.com/.

About First Choice Power

First Choice Power is one of Texas’ largest retail electric providers. It is one of four subsidiaries of PNM Resources, an investor-owned energy holding company with more than $6.1 billion in total assets. First Choice Power is committed to Simply Better prices, programs, customer care and community involvement. For more information, visit FirstChoicePower.com.

PUCT REP Certification No. 10008 | First Choice Power Special Purpose, L.P.

First Choice Power

CONTACT: Catherine Carlton of First Choice Power, +1-817-773-5733,Catherine.Carlton@FirstChoicePower.com

Web site: http://www.firstchoicepower.com/