Advertising Age Selects Emerald’s ”Natural Energy” Commercial in Best of Year Round-Up
Diamond Foods®, Inc. (Nasdaq:DMND), a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products, announced today that Advertising Age’s Bob Garfield has selected its “Natural Energy” commercial as one of the year’s 10 best spots and dubs it “Hilarious.” The commercial for Diamond Foods’ Emerald® product line premiered during the 2007 Super Bowl and features the late Robert Goulet pulling pranks on people with low energy levels during the midday slump, until he is scared away by an alert man bestowed with natural energy from eating Emerald nuts.
“We are excited to have our commercial recognized in Advertising Age as one of the year’s top spots since it effectively blended humor with our message about the healthy energy benefits of nuts,” said Andrew Burke, Senior Vice President of Marketing, Diamond Foods. “Our upcoming ads for Emerald continue to champion the ‘Natural Energy’ message, with even more interesting things happening to those low on energy.”
Emerald snacks are the fastest growing Snack Nut brand in US Food Stores,* and its recent introduction of Sea Salt & Pepper Cashews and Cocoa Roast Almonds expands its product offerings to 26.
* According to IRI Food InfoScan data (52-weeks ended 12/2/2007)
About Diamond
Diamond Foods, Inc. is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond and Emerald brands. For more information, visit diamondfoods.com.
