January 11, 2008
Ice Cream and Frozen Desserts Market Expected to Fatten to $27.6 Billion By 2012
NEW YORK, Jan. 11 /PRNewswire/ -- Despite unchanging consumer demand and fickle consumer tastes, the market for frozen desserts is expected to grow by more than $4 billion by 2012, according to The U.S. Market for Ice Cream and Related Frozen Desserts, a new report from market research publisher Packaged Facts.
Dollar sales continue to grow annually, but not because Americans are eating more frozen desserts: instead, the population is paying more for what it eats. Prices of all dairy products are at an all-time high, and frozen desserts are no exception. Although these higher prices make shoppers hesitant about purchasing frozen desserts at the retail level, they sure don't hesitate at the foodservice level. This phenomenon is driving foodservice sales while retail sales are slowing.
"Because this is a mature market, growth for one marketer often comes at the expense of another. And within a company, growth of an individual product line or flavor often cannibalizes sales of another item. This is particularly true with frozen novelties, where product life cycles are extremely short," notes Cathy Minkler, Editor of Packaged Facts. "Shoppers tend to browse shelves, actively on the lookout for new tastes, informative and exciting packaging, interesting product innovations, or products offering a 'surprise' factor."
The U.S. Market for Ice Cream and Related Frozen Desserts profiles four categories of frozen desserts products based on quality, form, hard-frozen versus soft-serve, and health claims. The report is available from Packaged Facts by visiting: https://www.packagedfacts.com/Ice-Cream-Related-1611281/.
About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit http://www.packagedfacts.com/, or contact Tom Ehart at 240-747-3014, or [email protected]
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CONTACT: Tom Ehart of MarketResearch.com, +1-240-747-3014,[email protected], for Packaged Facts
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