BackBay Communications Chosen By Grant Thornton to Provide Public Relations Services for Its Private Equity Initiative
Posted on: Thursday, 24 January 2008, 09:00 CST
BackBay Communications, a strategic marketing and public relations firm focused on the financial services sector, and Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd., one of the six global accounting, tax and business advisory organizations, today announced that BackBay has been chosen to provide public relations services for Grant Thornton LLP's Private Equity Initiative (PEI).
BackBay Communications will provide brand positioning, media relations, media training, and conference speaking support.
"We are pleased to be working with BackBay Communications, a firm with deep experience in the private equity arena," said Cal Hackeman, Managing Partner, Private Equity Initiative, and National Managing Partner, Technology Industry Practice, Grant Thornton LLP. "We came to know BackBay through their high-quality work for the Association for Corporate Growth, where they represented Grant Thornton LLP and ACG in conducting studies on the convergence of private equity and hedge funds and on cross-border transactions. We look forward to a long and productive relationship with BackBay."
In addition to representing Grant Thornton LLP's Private Equity Initiative and ACG, for which BackBay Communications provides all marketing and public relations for the 11,000-member association, BackBay also represents TA Associates and Heritage Partners, and has done work for a number of other private equity firms and their portfolio companies.
"We are honored that Grant Thornton LLP's Private Equity Initiative selected BackBay Communications to serve their public relations and marketing needs," said Bill Haynes, President, BackBay Communications. "We look forward to helping spread the word about Grant Thornton's exceptional private equity experience, valuable insights, comprehensive service and global resources offered to private equity firms and their portfolio companies."
About Grant Thornton LLP
Grant Thornton LLP is the U.S. member firm of Grant Thornton International Ltd., one of the six global accounting, tax and business advisory organizations. Through member firms in more than 110 countries, including 50 offices in the United States, the partners and employees of Grant Thornton member firms provide personalized attention and the highest quality service to public and private clients around the globe. Visit Grant Thornton LLP at www.GrantThornton.com.
About BackBay Communications
BackBay Communications is an independent strategic marketing and public relations firm focused on the financial services, professional services, and financial technology sectors, with particular expertise in private equity public relations. Headquartered in Boston, BackBay serves companies and professional organizations across the country, with current clients in Boston, San Francisco, Chicago, New York, and Washington, DC. Through strategic partnerships, BackBay provides US-based clients with services in Europe and Asia. www.BackBayCommunications.com.
CONTACT: Bill Haynes President BackBay Communications 617-536-0246 Email Contact Lora DeSanto National Marketing Director Grant Thornton LLP 908-642-6981 Email Contact
SOURCE: BackBay Communications
Source: MARKET WIRE
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