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Hiball Energy Now Available at Whole Foods Market(R) Stores Nationwide

Posted on: Wednesday, 30 January 2008, 09:00 CST

Hiball Energy, the pioneer of clear sparkling energy water, announced today that Whole Foods Market, Inc. (NASDAQ: WFMI), the world's leading natural and organic foods supermarket, is now offering Hiball Energy's full product line in all of its stores nationwide.

United Natural Foods, Inc. will distribute all five Hiball Energy products -- Original, Orange, Wild Berry, Lemon Lime and Grapefruit -- to over 250 Whole Foods Market stores across the country, including all Wild Oats(R) stores. In addition, UNFI will distribute Hiball Energy through all of its eastern and western warehouses to ensure availability to independent natural foods retailers nationwide. The first-ever sparkling water with energy, Hiball is made with natural caffeine and is completely free of sugar, artificial ingredients and carbohydrates, and contains just ten calories per bottle.

"We are excited about Hiball Energy products because the company is pioneering the completely new category of sparkling energy water," said Perry Abbenante, Whole Foods Market's Senior Global Grocery Coordinator. "Hiball is a great fit for Whole Foods Market because it's a unique product in a cool-looking package that offers an alternative to the standard energy drink."

"We are incredibly thrilled to launch Hiball Energy into all U.S. Whole Foods Market stores," said Todd Berardi, Hiball's founder and CEO. "As Whole Foods Market is the trusted home of natural and organic foods, customers expect to find the best in healthy, innovative products when they shop at the store. I have no doubt that Hiball will stand out, as we offer the only sparkling energy water on the market made without sweeteners of any kind and with just ten calories per bottle. We look forward to building a strong relationship with the Whole Foods Market team and customers in the years to come."

About Hiball Energy

Hiball Energy is the pioneer of a completely new category in energy drinks: clear, refreshing, sparkling energy waters, made with no sugars or sweeteners of any kind, and bottled in clear glass. Made with purified sparkling water, a proprietary blend of taurine, natural herbal extracts, b-vitamins, natural fruit flavors and natural caffeine, Hiball Sparkling Energy waters are also free of artificial ingredients and carbohydrates; every bottle provides a refreshing, naturally healthy boost of energy, yet contains only ten calories. Hiball Sparkling Energy Water is available in five natural flavors: Original, Orange, Wild Berry, Lemon Lime, and Grapefruit. Hiball Energy is sold nationally at Safeway (in the natural set), Wild Oats, Whole Foods Market, regionally at Hannaford, Shaw's, Giant/Tops, Haggen, Lunds/Byerly's, Food Emporium, D'agostino, Gelson's, Bristol Farms, Sprouts and Beverages & More, as well as at independent grocery retailers across the United States. For more information, visit www.hiballer.com

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 Contact: Heather Willison heather@snap-pr.com 303.517.2272  

SOURCE: Hiball Energy

Source: MARKET WIRE

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