Kellogg Company Debuts Latest New Product Line-Up

BATTLE CREEK, Mich., Feb. 8 /PRNewswire-FirstCall/ — With plans for a $40 million addition underway to its W.K. Kellogg Institute for Food and Nutrition Research (WKKI) in Battle Creek, Mich., and a host of new products hitting store shelves, Kellogg Company continues its focus on innovation.

Since WKKI opened in 1997, the company’s net sales from innovation have almost doubled. In addition, the company’s investment in research and development has increased significantly from $106.4 million in 2002 to $179.3 million in 2007.

“We’re proud of our proven track record of delivering results from our innovations,” said Dr. Donna Banks, senior vice president, global innovation. “In 2007, approximately 17 percent of net sales or almost $2 billion dollars were delivered through innovations launched in the last three years. We’re very excited about the expansion of our WKKI facility and about our new product offerings launching this year.”

   Kellogg Company’s recently launched new products include:    Health and Wellness: Wholesome Cereals and Snacks.  

New adult cereals provide tasty ways to stay on track with diet and weight-management goals, while kids can enjoy whole-grain goodness in two new great-tasting cereals. New, flavorful snacks also offer more options for snacking healthier without sacrificing great taste.

    * Special K(R) Cinnamon Pecan cereal contains light, crunchy rice flakes      with the delightful taste of cinnamon and real pecans, and offers      weight managers another great tasting option without sacrifice. Product      hit store shelves in December.    * All-Bran(R) Strawberry Medley cereal has crunchy bran flakes and      squares with granola clusters and real strawberries, and contains three      times the fiber of the leading supplement(1). Product was available      nationwide in January.    * Kellogg’s Frosted Flakes Gold(TM) cereal offers the great Frosted      Flakes taste kids love — made with 10 grams whole grain, three grams      fiber and baked with honey. Kellogg’s Frosted Flakes Gold was      introduced in January.    * Animal Planet(TM) Wild Animal Crunch(TM) lets kids go wild with a      vanilla-chocolate flavored, whole-grain cereal that’s a good source of      fiber. Available in January in four collectors’ packages featuring real      photographs of meerkats, polar bears, pandas and seals.    * Mini-Wheats(R) Unfrosted cereal allows consumers to enjoy the lightly      toasted, whole-grain flavor of Mini-Wheats cereal with no added      sugar(2). Product was available nationwide last October.    * Special K Bliss(TM) bars feature tantalizing, sweet fruit-flavored      pieces, crispy cereal and a chocolatey bottom layer. The bars are      available in two exciting flavor combinations — Chocolatey Dipped      Raspberry and Chocolatey Dipped Orange — and are 90 calories.      Special K Bliss bars hit store shelves in January.    * Pop-Tarts(R) Toaster Pastries with One Serving of Whole Grain contain      one serving (16 grams) of whole grain in each pastry, almost doubling      the amount of whole grains the average American gets in their diet(3).      Get the whole grains you need in two favorite Pop-Tarts flavors —      Strawberry and Brown Sugar Cinnamon. Product was available beginning in      January.    Convenient Solutions: Quick, Easy Meals and Snacks for Busy Families.  

Several mealtime solutions provide busy families with quick and wholesome options to make dinnertime a cinch. In between meal time, satisfy the taste for something salty or something sweet with these appetizing new snacks.

    * Morningstar Farms(R) Veggie Cakes are lightly browned on the outside      and tender on the inside, with a flavorful blend of vegetables, rice      and seasonings. Available in two tasty flavors, Ginger Teriyaki and      Southwestern Style, these veggie cakes are a good source of protein.      Product hit store shelves in January.    * Morningstar Farms(R) Asian Veggie Patties are sweet and spicy veggie      patties featuring an Asian flavor sensation. They contain 73 percent      less fat than regular ground beef(4) and are cholesterol free. Product      was introduced nationwide in January.    * Eggo(R) Mini Muffin Tops are fun, pull-apart muffin tops available in      Blueberry and Chocolate Chip and are a good source of 9 vitamins and      minerals. Eggo Mini Muffin Tops were available beginning in January.    * Eggo(R) French Toast Waffles combine French Toast flavor with the crisp      taste of Eggo waffles. They feature bigger, deeper pockets with a big      taste in every bite and are a good source of 9 vitamins and minerals.      Product hit store shelves in January.    * Townhouse(R) Flipsides(TM) pretzel crackers combine the versatility of      a cracker with the taste of a pretzel and are available in Original and      Cheddar flavors. Flipsides were introduced in January.    * Murray(R) Sugar Free Chocolate Bites are bite-sized chocolate cookies      with 70 calories per serving. Product will be introduced in March.    * Cheez-It Duoz(TM) crackers feature two delicious cheese flavors in one      Cheez-It(R) box. Enjoy the big cheese flavor of Zesty Queso and Cheddar      Blanco or Sharp Cheddar and Parmesan. Cheez-It Duoz hit store shelves      in January.    * Cheez-It Crisps(TM) White Cheddar crackers are a delicious, bite-sized      cheese snack that’s baked in a unique way to make them thin and crispy.      Product was available nationwide beginning in January.    * Looking for portability in your favorite snack? Keebler(R) Take-      Alongs(TM) cookies are six cups that break apart from each other for a      quick snack on-the-go. Keebler Take-Alongs cookies are available in      Chips Deluxe(R) brand Original cookies or Sandies(R) brand Pecan      Shortbread cookies, and the unique packaging offers portability and is      designed to help protect these tasty cookies from breakage.    About Kellogg Company  

With 2007 sales of nearly $12 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at http://www.kelloggcompany.com/.

   (1)  Contains at least 28% more of the Daily Value for fiber than the        leading supplement.  Fiber content of ALL-BRAN(R) cereals is 10 – 13        grams per serving (40% – 52% DV); leading fiber supplement (powder        and capsules) is 3 grams per serving (10-12% DV). (excludes Complete        Wheat Bran Flakes)   (2)  Not a reduced calorie food.   (3)  Americans get 18 grams of whole grains on average (National Health        and Nutrition Examination Survey 2003/2004).   (4)  Based on comparison of regular ground beef, pan-fried (15.1g fat) and        Asian Veggie Patties (4g fat)  

Kellogg Company

CONTACT: Media Hotline, Kellogg Company, +1-269-961-3799

Web site: http://www.kelloggcompany.com/

Company News On-Call: http://www.prnewswire.com/comp/483375.html