Fresh Harvest Products, Inc. Launches New Coffee Food Service Division
Posted on: Friday, 8 February 2008, 15:00 CST
NEW YORK, Feb. 8 /PRNewswire-FirstCall/ -- Fresh Harvest Products, Inc. (BULLETIN BOARD: FRHV.OB) announced today that it has started a food service division for its coffee products. Fresh Harvest has several food service clients, and we believe that there is a great opportunity to expand into the organic coffee food service industry.
"The Wings of Nature(TM) retail coffee line sells well and after requests from several restaurants and cafes to supply them with bulk coffee for their food service operations management, we decided that creating a new division for our food service coffee strategically makes sense. We believe that this new division will provide a new revenue stream for Fresh Harvest as well as increase our gross profit margins," commented Dominick Cingari, Chief Operating Officer.
"We are working on hiring personnel to focus on our food service coffee sales and grow this division. We believe that there is a demand in this market sector and we would like to significantly increase our market penetration," Mr. Cingari commented.
The Wings of Nature(TM) organic coffee are unique, being roasted in smaller batches in two different types of roasting machines to a temperature that peaks the flavor and aroma of the specific variety of bean and brings out the best characteristics of each bean. We blend our beans after roasting to produce one of the smoothest coffees available. We offer over 30 varieties of coffees and we custom roast and develop blends for certain customers as well.
A Socially Responsible Coffee
Wings of Nature(TM) offers a unique combination of premium coffee at competitive prices that are socially responsible. Our coffees are all Certified USDA Organic and Certified Kosher. They are made only from high quality Grade A Arabica beans, custom blended and master roasted by our personal master coffee roaster. We also use Fair Trade and Shade Grown beans (where possible).
Fresh Harvest supports several non-profit organizations which help set up and provide education, health-care, training and micro-enterprise programs for coffee farmers and their families in Latin America.
The coffees are also available online at http://www.wings-of-nature.com/ and at select retail outlets at a suggested retail price of $8.99 per 12-ounce bag.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. sells, markets and distributes natural and organic food products and beverages. Under the Wings of Nature(TM) brand name, Fresh Harvest offers a line of organic snack products, which primarily include health bars, coffee bars, tortilla chips and salsa. In addition, Fresh Harvest provides a grocery product line which includes several varieties of whole bean and ground coffees, olive oil and beverages. The Company sells its products to natural food distributors and stores, specialty supermarkets and mass market retailers. Fresh Harvest Products, Inc. was founded in 2003 and is headquartered in New York City. Additional information is available at http://www.freshharvestproducts.com/.
Safe Harbor Statement
Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate,""believe,""estimate,""plan,""intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2006 filed on Form 10KSB. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.
Fresh Harvest Products, Inc.
CONTACT: Michael J. Friedman, President & Chief Executive Officer ofFresh Harvest Products, Inc., +1-212-889-5904, Fax: +1-212-889-5731,michael@freshharvestproducts.com
Web site: http://www.freshharvestproducts.com/http://www.wings-of-nature.com/
Source: PRNewswire-FirstCall
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