Pinpoint Growth Sectors and Identify Factors Driving Change in the Market for Chilled Processed Food in Turkey

Research and Markets (http://www.researchandmarkets.com/reports/c82624) has announced the addition of Euromonitor International’s new report: Chilled Processed Food in Turkey to their offering.

Our Chilled Processed Food in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product Coverage: chilled/processed meats, fish and seafood, smoked fish and seafood, chilled lunch kits, chilled ready meals, chilled pizza, chilled soup, chilled/fresh pasta and chilled noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the chilled processed food industry;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Executive summary

Packaged food continued to grow in 2007

Packaged food is expected to see a good growth in 2007. The most important determinants of growth will be increased disposable incomes, rapid urbanisation, and the improved retail infrastructure in the country. Also, the young population of the country and the increasing number of working women are also important factors for the growth of the market. The leading manufacturers were in a fierce competition at the end of the review period in terms of new product launches and adopting stronger marketing strategies, which also fuelled the growth.

The value added tax on many foods items dropped mid-way through 2007

In May 2007, the value added tax on a range of food products dropped by 8%. Prior to this drop, the VAT on confectionery was 18% and on bakery products and ice cream, 15%. The drop in VAT meant a lower unit price increase for these products during 2007. Retailers including Migros, Sok, Tansas and Tesco Kipa reflected the reduction in VAT by reducing the prices of these products by 10%.

Artisanal products still account for more than half of all market sales

At the end of the review period, the artisanal channel accounted for more than half of the total market value sales. This was due to the high share of bread and dairy products in particular. The local food giant Ãœlker Gida which held the dominant position due to having the best distribution network in the country, secured high brand recognition, was very established in the market, and invested heavily in new product developments and advertising over the review period.

The share of supermarkets/hypermarkets increasing

Independent food stores was the dominant retail channel in 2007. Supermarkets/hypermarkets, however, increased its share throughout the review period due to the increasing number of chained supermarket/hypermarket outlets, the convenience of one-stop-shopping and special promotions offered through this retail channel. Discounters was another retail channel that saw growth due to the increased number of outlets and lower prices offered compared to other retailers.

Constant value growth of 24% expected over the forecast period

The packaged food market has great potential for growth over the forecast period. The determinants of growth will be the young population of the country together with rapid urbanisation and increasing disposable incomes. The dynamism in the market will be further fuelled by product innovations, investment in production plants and marketing activities. Also, improved retail systems, primarily in supermarkets/hypermarkets which improved its share during the review period will contribute to the growth.

Companies Mentioned: Aytac Gida AS Caycuma Sut Urunleri AS Eti Gida Sanayii ve Ticaret AS Izi Sut Gida Mamulleri San ve Tic AS Ozlem Et Mamulleri AS Penguen Gida Sanayii AS Tat Konserve Sanayii AS Ulker Gida Sanayi ve Ticaret AS Yasar Holding AS Yonca Gida San AS

For more information visit http://www.researchandmarkets.com/reports/c82624