Innovation in Healthy Snacks: Growth Opportunities in Guilt-Free, Functional and Hi-Energy Products
Posted on: Friday, 15 February 2008, 12:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c82793) has announced the addition of Innovation In Healthy Snacks: Growth Opportunities In Guilt-Free, Functional And Hi-Energy Products to their offering.
Consumers are increasingly looking to eat healthily, and this is reflected in growing demand for snack products perceived as nutritious. A new generation of snack products are emerging that contain new functional ingredients, use fat and sugar replacers and are developed with new cooking processes to make them healthier. Recent innovations include drinks to replace snacking occasions, satiety promoting products and vitality boosting snacks. It is these latest developments that will lead the way in the future. Innovation in healthy Snacks is a new management report published by Business Insights that tracks the development of healthier snacking options within the wider market.
It looks at how different companies are gaining competitive advantage through healthier snack formulation and positioning. The current status and potential of key areas such as low no, functional, natural organic and sports fitness snacks is assessed, together with emergent areas and marketing trends. Develop more effective strategies for healthy snacks using this report's analysis of the development of the healthy snacks market by country and product category.
Key Issues examined by this Report
-Public health concerns such as obesity and related illnesses are exercising a high degree of influence over the wider snacks industry. In the US, companies are co-operating with government and interest groups with a view to developing snacks that conform to specific nutritional criteria. This trend is expected to spread internationally.
- Reformulation of snack ranges with lower fat and salt levels is blurring the distinction between better-for-you snacks and standard products. Using less unhealthy fats in snacks manufacture is becoming widespread, along with modifying the manufacturing process using 'baked' and 'unprocessed' methods instead.
- Positive nutrition is playing a major role in the market, with the new generation of healthy snacks based on healthier ingredients including organics and those with functional properties.
- Functional snacks are also evolving along the lines of healthy indulgence products, with consumers enjoying guilt-free indulgence through eating snacks that also provide health benefits.
This report will enable you to..
- Identify key players in the healthy snacks market including PepsiCo, General Mills and Kraft. These companies have adapted core ranges and launched new products in order to benefit from the trend in healthy snacking.
- Predict future market growth levels with this report's up-to-date healthy snacking occasions data, and understand the major issues that are impacting on snacking now and in the future using functional snacks and sports bars market value data.
- Anticipate the impact of key trends in the healthy snacks market and quantify the new and emerging opportunities from growth areas including functional, organic, low/no, sports and fitness and healthy indulgence snacks.
- Improve targeting and the effectiveness of your NPD strategies with this report's analysis of Product scan data of over 2,700 healthy snack products launched between 2004 and 2007, detailing regional contribution, category coverage, product claims and fast-growth flavours.
Key Findings
- Organic snacks now account for 2% of the savory snack market in Europe and the US with sales of $820 million in 2007. The US market is growing at more than 20% per annum and higher growth is anticipated in Europe.
- Natural is the most common claim on healthy snacks, used by 7.5% of products launched in 2007. The claim has increased in share since 2005. Organic is also a fast-growth claim.
- The $1.2 billion functional snack sector is growing fast in Europe, now accounting for 13% of savoury snack sales in Italy. Penetration is expected to develop significantly in countries such as the US and UK where functional snack share is still low.
- Healthy snacking occasions now outweigh unhealthy snacking across Europe and the US. A third of consumers see healthy snacking as a way to get important nutrients into their diet.
Innovation in Healthy Snacks
Executive Summary
Factors shaping the changing snacks market
The healthy snacking market
Innovation and NPD in healthy snacks
Trends in healthy snacks
Indulgent and convenient snacks
Conclusions
Chapter 1 Factors shaping the changing market for snacks
Summary
Introduction
The next generation of healthy snacks
The trend towards healthier snacking
Public health issues
Health conditions
Obesity
Diabetes
Cardiovascular disease
Government policy on health
Companies and government cooperate on health
Promoting fitness and individual responsibility
Chapter 2 The healthy snacking market
Summary
Introduction
Demand for traditional snacks stagnates
Development of healthy traditional snacks
Healthy snack market development
Natural and organic snacks
US
UK and Europe
Functional snacks
Low/no and other better-for-you snacks
US
Europe
Healthy snack category growth
Added value fruit, nut and seed snacks
Sports bars
Other healthy snack categories
Established products
Emergent products
Chapter 3 Innovation and NPD in healthy snacks
Summary
Introduction
Growth in NPD of healthy snacks
NPD share of healthy snack categories
Category analysis
Traditional snacks
Snack bars
Regional analysis
Innovation analysis
Innovation in formulation
Innovative fortified and functional snacks
Innovative base ingredients
Innovative positioning
Innovation by product category
Product tags on healthy snacks
Flavour trends
Health trends within snacks NPD
Chapter 4 Trends in healthy snacks
Summary
Introduction
Low/no and better-for-you snacks
Reducing fat, salt and sugar - food minus
Increasing nutritional value - food plus
Wholegrains
Soy
Weight management snacks
Calorie control snacks
Move to satiety positioning
Functional snack trends
Antioxidants
Cholesterol reduction
Omega-3 for mental function
Sports and energy snacks
Natural and organic snacks
Supply-side development of organic snacks
Raw food
Chapter 5 Indulgent and convenient healthy snacks
Summary
Introduction
Development of healthy indulgence
Low calorie and low fat indulgence
Indulgent snacks with healthy ingredients
Functional chocolate snacks
Out-of-home healthy snacking
Workplace and on-the-go healthy snacking
Healthy snack drinks
Healthy lunchbox snacks for children
Chapter 6 Conclusions
Summary
Introduction
Market development
Industry development
Index
List of Figures
List of Tables
For more information visit http://www.researchandmarkets.com/reports/c82793
Source: Business Insights
Source: Business Wire
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