Nuance to Open Fashion Retail Store at Hamburg Airport

Airport retailer The Nuance Group has reached a preliminary agreement with Hamburg Airport to operate 850 square meters of fashion retail store at its new Airport Plaza shopping precinct scheduled to open in late 2008.

Especially designed for Hamburg Airport, the 200 square meters ‘Cult’ multi-brand department store concept will accommodate all fashion and accessories brands under one roof. Amongst others, the concept will feature Bally and Escada in their shop-in-shop environment.

Nuance plans to complement these department store style outlets by a range of fashion mono brand concepts tailored to suit the taste of the target customer group frequenting the airport, bringing the total area of shopping space dedicated to fashion and accessory retailing and operated by Nuance to 850 square meters.

Thomas Immelmann, director of commercial development at Hamburg Airport, said: “With Nuance, we are happy to welcome a highly acknowledged airport retailing specialist in our newly built Airport Plaza by the end of 2008. Both fashion and accessories retailing strategy as well as the excellent brand portfolio of The Nuance Group fit extremely well to the rapidly growing commercial activities at Hamburg Airport.”