Lunch Special: Deli Meat Market Serves Up $17.6 Billion
NEW YORK, Feb. 14 /PRNewswire/ — A new report from Packaged Facts, U.S. Market for Deli and Other Refrigerated Processed Meats, estimates the industry for refrigerated processed meats at $17.6 billion. The industry was led by cold cuts, which accounted for 40% of the market in 2007 with $7.1 billion in sales. A nominal increase of 2.5% per year is expected over the next 5 years, with refrigerated processed meats drumming up $19.1 billion by 2012. The less-than-average growth rate is due to the anticipated U.S. economy slowdown, which will likely force consumers to curb spending in the aggregate.
Other factors, including accelerating trends in health & wellness and consumers’ increased desire for convenience foods, will have some effect on certain segments of the market. However, there remain opportunities for marketers to capitalize here with increased product development in healthier or organic meats and in alternative products such as lunch kits.
Refrigerated processed meats covered in this report include: breakfast meats (bacon and breakfast sausage/ham); cold cuts (sliced lunchmeat, non-sliced lunchmeat and lunch kits); and frankfurters & dinner sausages.
“The consumers’ demand for foods that can be located, purchased and eaten with minimal fuss will only grow, but their desire for foods that are fresher and healthier will also increase,” comments Cathy Minkler, Associate Editor of Packaged Facts. “Marketers have lucrative opportunities among aging Baby Boomers and younger consumers who have grown up in the organic era.”
U.S. Market for Deli and Other Refrigerated Processed Meats presents insight into the major changes and trends affecting the industry and comprehensive analysis of the performance of various refrigerated processed meat products that are currently on the market. The analysis, while capturing the performance highlights of market players, categories and leading brands in terms of revenue and volume growth, also identifies key issues, restraints, challenges, regulations and trends affecting the marketplace. For further information on this report from Packaged Facts visit: http://www.packagedfacts.com/product/display.asp?productid=1682329
About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. For more information visit http://www.packagedfacts.com/, or contact Tom Ehart at 240-747-3014 or tehart@marketresearch.com.
Packaged Facts
CONTACT: Tom Ehart of MarketResearch.com, +1-240-747-3014,tehart@marketresearch.com, for Packaged Facts
Web site: http://www.packagedfacts.com/