Alaska Airlines Names New MD of Leisure and Group Travel Marketing
Posted on: Friday, 29 February 2008, 12:00 CST
Alaska Airlines has announced that it has named Brad Walker as managing director of leisure and group travel marketing.
Mr Walker has previously served as director of leisure marketing, responsible for Alaska Airlines Vacations' leisure and tour business. In his expanded role, Mr Walker also will manage the airline's relationships with online travel agencies and cruise lines, and lead marketing and sales for group and meeting travel.
Steve Jarvis, vice president of marketing, sales and customer experience at Alaska, said: "Brad Walker has been instrumental in developing Alaska Airlines' leisure travel strategy. His 25 years of experience at Alaska Airlines and leadership roles in the broader travel industry position him well to lead this expanded leisure and group travel unit."
Source: Datamonitor
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