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Reed’s, Inc Expands Southern California Distribution Network With Three Additional Partners

March 6, 2008
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Reed’s, Inc. (NASDAQ:REED) announced today that it has expanded its distribution network to include all of Southern California with the addition of three new distributor partnerships. Reed’s presence in Southern California will now encompass as far north as Santa Barbara County, as far east as Riverside and San Bernardino Counties and as far south as San Diego County.

Joining Reed’s network of high quality distributors is Prestige Sales LLC, for distribution throughout Orange County and Southern Los Angeles County; Classic Distributing & Beverage Co., for distribution throughout Central Los Angeles County; and Allied Beverages, Inc. for distribution throughout the San Fernando Valley and Santa Barbara County.

Christopher Reed, Founder and CEO of Reed’s, Inc, stated, “The Southern California market is a great example of the tremendous growth opportunity our leading line of natural beverages have throughout the United States. We first launched the Reed’s brand to the Southern California market to select natural food accounts in 1989 and have expanded our presence to over 600 retail accounts within the natural foods and mainstream marketplace. This market continues to represent strong growth potential, as we increase our points of distribution within the mainstream marketplace. Our partnerships with Prestige Sales, Classic Distributing & Beverage Co. and Allied Beverages exemplify our strategy of partnering with leading regional distributors to extend the reach of the Reed’s brand in order to meet the growing demand for Reed’s portfolio of products.”

Founded in 1978 as a brewery-owned operation, Classic Distributing & Beverage Co. is a beverage wholesaler serving over 4,600 retail accounts in Southern California. The Company is a leading wholesaler for Miller Brewing Company and Coors Brewing Company and is recognized as one of the top 50 beer wholesalers in the country. The Company seeks to grow its beverage portfolio by partnering with leading beer and new age beverage brands including Miller, Coors, Hansen, Heineken, Boston Beer, Mike Hard Lemonade and Stone Brewing Co.

Prestige Sales was founded in 1993 serving Orange, Riverside, Los Angeles, and San Bernardino Counties. Prestige serves over 4,300 accounts and distributes Red Bull, Arizona, Welch’s, Stone Brewery and other fine micro beers and new age products.

Allied Distributing was founded in 1953 and services over 3,500 accounts throughout the San Fernando Valley and Santa Barbara County. Allied Distributing’s beverage portfolio consists of many leading beverage brands including Boston Beer, Heineken, Corona, Coors, Sierra Nevada and Hansen.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural foods markets nationwide and is currently taking its natural food market success into the mainstream markets. Its six award winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil’s Root Beer product line and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at: www.reedsgingerbrew.com or call 800-99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.