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Reed’s, Inc. Announces Northern Connecticut and Rhode Island Launch; Northeast Beverage Company to Offer Reed’s Product Lines

March 10, 2008

Reed’s, Inc. (NASDAQ: REED) announced today that Northeast Beverage Company has agreed to distribute Reed’s product lines throughout Northern Connecticut and Rhode Island.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Our sales force continues to make significant progress in expanding Reed’s footprint across the United States by establishing new relationships with mainstream distributors. We are tremendously excited to announce that our agreement with Northeast Beverage gives Reed’s full distribution coverage of the New England market. We look forward to continuing to build on our momentum in 2008 to further increase our presence within the mainstream marketplace.”

Northeast Beverage Company is a leading beverage distributor in Northern Connecticut and Rhode Island. In addition to being Rhode Island’s exclusive distributor of Coors and Red Bull and Connecticut’s exclusive distributor of Red Bull, Northeast Beverage distributes a portfolio of well recognized beer, new-age beverages and hand crafted soda brands.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural foods markets nationwide and is currently taking its natural food market success into the mainstream markets. Its six award winning non-alcoholic Ginger Brews are unique in the beverage industry being brewed not manufactured and use fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company has acquired the top selling root beer line in natural foods, the Virgil’s Root Beer product line and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed’s Ginger Juice Brews, Reed’s Ginger Candies and Reed’s Ginger Ice Creams. Reed’s products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed’s, please visit the company’s website at: www.reedsgingerbrew.com or call (800) 99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed’s goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed’s is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed’s, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed’s that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed’s undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.




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