Strawberry Chex(R) Cereal: Family-Friendly Flavor Meets Whole Grain Goodness in Every Spoonful
Posted on: Tuesday, 11 March 2008, 09:00 CDT
Chex® introduces a truly original ready-to-eat breakfast option that satisfies all family members' ready-to-eat cereal requirements by earning high scores on both flavor and balanced nutrition. New Strawberry Chex cereal combines crisp, oven-toasted rice and corn squares coated with a touch of berry sweetness. One ¾-cup serving offers a good source of whole grain and is chock full of 12 essential vitamins and minerals, such as vitamins A, C and D, as well as zinc, calcium and iron.
"With Strawberry Chex cereal at the breakfast table, families can enjoy great taste without compromising nutrition," said Rohan Thakur, brand manager for General Mills and Strawberry Chex. "Cereal lovers can satisfy their craving for something crunchy and lightly sweet while feeling good about the vitamins and minerals in every bowl. And, Strawberry Chex is offered at a great value to fit within the family budget."
Strawberry Chex cereal contains just eight grams of sugar and is a good source of whole grain with at least eight grams per serving. In addition, Strawberry Chex cereal is naturally cholesterol-free. As the newest addition to the Chex line of great tasting cereals, Strawberry Chex joins a wholesome breakfast tradition that has been around since 1935, when Chex cereal was first introduced. Suggested retail price is $2.99.
About General Mills, Inc.
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minnesota, General Mills' mission is to innovate to make people's lives healthier, easier, and richer around the world. Its global brand portfolio includes Cheerios, Chex and other Big G cereals, Betty Crocker, Pillsbury, Green Giant, Nature Valley, Yoplait and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.
Source: Business Wire
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