SriLankan Airlines to Launch New Frequent Flyer Program

SriLankan Airlines is planning to launch a new frequent flyer program offering a rewards scheme for all its loyal passengers, commencing April 1, 2008.

The program will take into consideration the preferences of the airline’s passengers around the network and it will include a range of new and improved offers to provide more convenience and benefits to frequent flyers.

SriLankan’s agreement with Skywards will expire with the ending of the airline’s management contract with Emirates on March 31, 2008. Nevertheless, SriLankan Airlines will continue to honor skywards reward tickets, for a further period of 12 months commencing March 31, 2008.

All current Skywards members holding mileage balances will have the option of transferring their miles to the new frequent flyer program (FFP). All SriLankan Airlines’s skywards members will continue their membership and rewards will continue to be available on Emirates flights and from other leisure and lifestyle partners.

Mohamed Fazeel, regional manager of the commercial department who will be spear heading the new FFP, said: “Our new frequent flyer program will have its own unique identity and logo and its membership will be open to passengers who fly SriLankan Airlines to any destination on our route network of 54 destinations.”