Golden West Brewing to Launch New Organic Beer Brand

Golden West Brewing Company, in partnership with Cost Plus, has announced that it will launch a new organic beer brand in March 2008.

According to Mark Simpson, president of Golden West, the first release will be Blue Marble Organic Pilsner, which is a light-bodied, all malt, and pilsner-style beer with a crisp European hop finish

The new brand is expected to complement Golden West’s Butte Creek brand of ales and lagers. The Butte Creek brands appeal to purist, craft beer drinkers, while Blue Marble Organic Pilsner has been designed to appeal to a broader audience of beer connoisseur marketplace and to draw mainstream beer drinkers into the craft sector.

Mr Simpson said: “We have successfully completed negotiations with Cost Plus World Market to create a nationwide platform for the selling and marketing of this exciting new brand.

“We have completed all of the launch production at our Chico, California, brewery, and the trucks have started rolling for our March launch. The expanded production demands of this brand have allowed us to utilize excess capacity.”