Heineken Confirms Site of New South African Brewery
Posted on: Wednesday, 26 March 2008, 09:00 CDT
Heineken has announced that it will build its new South African brewery in the Sedibeng area between Vereeniging and Alberton, south of Johannesburg.
The company said that as previously announced, Heineken and Diageo will construct and operate the brewery which will be owned 75% by Heineken and 25% by Diageo.
The brewery will have an initial capacity of three million hectolitres, with the built-in flexibility to expand. It will brew a range of Heineken and Diageo brands including Heineken and Amstel, the company added. The construction is expected to be completed by the end of 2009.
Tom de Man, Heineken's regional president for Africa and Middle East, said: "We are very aware that southern Johannesburg is an area that will benefit enormously from new commercial investment, which will in turn assist and enable social and economic progress in the whole area. We, our partners Diageo and our local joint venture business brandhouse consider ourselves part of that process."
Source: Datamonitor
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