• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Healthy Snacking Has Taken on Added Importance in View of Convenience, Health, Regulation and Movement By the Food and Beverage Industry

Posted on: Thursday, 27 March 2008, 09:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c86937) has announced the addition of "Healthy Snacking in the United States 2008" to their offering.

Healthy snacking has taken on added importance in view of convenience, health, regulation and movement by the food and beverage industry to adapt and prosper from these trends.

This report is a must-read for industry participants interested in learning about:

- The shifting dynamics of healthy snacking as they are related to nine different food segments

- Who is innovating in the marketplace and why those innovations may succeed or fail in the longer term

- Which brands are positioning themselves for future growth

- Four distinct classes of snackers, as revealed by cluster analysis

- Comparing food segments by their association between health and snacking via a unique "healthy snacking multiple" system

- Our consumer analysis concerning not only usage and frequency of use of 20 snackable foods, but also analysis of low-in, added value claims, as well as taste, appetite, and looks

Insights and opportunities laced throughout the report go "beyond the data" to provide thought-forward market research leadership that shows readers where the healthy snacking market will go as well as where it has been.

Consumer analysis includes 20 food products extending fresh fruit to yogurt to nuts/seeds, and chocolate bars. Nine segments are covered in detail in self-standing sections: Nuts and seeds, dried fruit and fruit snacks, yogurt, rice cakes, trail mix, snack bars, popcorn, cheese, pretzels, and potato/corn chips.

Contents:

Scope and Themes

What you need to know

Definition

Figure 1: Foods eaten as healthy snacks, December 2007

Data sources and methodology

Sales data

Consumer survey data

Methodology

Figure 2: Usage of nuts/seeds as a snack and as a "healthy" snack, 2007

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Broad-based government action key to long-term healthy snacking growth

Competition is growing for healthy snacks

Segmentation reveals struggle between eating what you want and eating right

Segment overview

Factors impacting healthy snack sales

Frito-Lay and Kellogg's differentiate brands

Less healthy snacks drive innovation

Marketing healthy snacks

Healthy snacks demonstrate healthy frequency of use

What's important to consumers--the plus/minus factor

Taste and satisfaction reign supreme

Healthy snacks for kids

Competitive Context

A complex competitive market

Foodservice vying for its share of the snack market

Segment Performance

Key points

Portion-control packaging implies healthy snack

Adding functional benefit to elevate health association

Healthy snackers desire full flavour

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c86937

Source: Business Wire

More News in this Category