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Pinpoint Growth Sectors and Identify Factors Driving Change in the Market for Spirits in Poland

Posted on: Wednesday, 2 April 2008, 03:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c87406) has announced the addition of Euromonitor International's new report: Spirits in Poland to their offering.

Our Spirits in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

- Get a detailed picture of the spirits industry;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY FROM ALCOHOLIC DRINKS IN POLAND

Rise in Sales on the Back of Unstable Behaviour

Sales of alcoholic drinks enjoyed faster growth in 2007 over the previous year in comparison to the review period CAGR. Generally, Poles display swift changes in consumer habits and for this reason sales soar during good economic times and suffer from a steep decline during bad economic periods.

Poles Desire for More

Polish consumers are shifting their attention towards higher-priced alcoholic drinks. Super-premium alcoholic drinks enjoyed the highest growth in 2006 over the previous year and premium brands of spirits are in demand. In addition, consumers with average incomes or lower than average incomes display need for higher-priced products. In response, manufacturers of vodka moved economy vodkas into higher-price bands.

Multinationals in the Lead

Multinationals lead sales of alcoholic drinks thanks to acquisitions and through organic growth. On the one hand, drinks giants such as Diageo strive to win Polish consumers on the back of international brands. On the other hand, Pernod Ricard turned the domestic Wyborowa brand into a global trade mark.

Independent Food Stores Still Strong

Independent food stores is the major distribution channel for alcoholic drinks in Poland. The position of independent food stores in Poland is very strong in comparison to neighbouring countries as Hungary, the Czech Republic or Slovakia. Poles mainly purchase alcoholic drinks on impulse. This holds back the progress of supermarkets/hypermarkets within sales of alcoholic drinks. Supermarkets/hypermarkets also tend not to be present in rural areas.

Growth Expected Over Forecast Period

Sales of alcoholic drinks are forecast to witness good growth during the forecast period. Good value for money products will push sales of beer. Consumer habits will be beneficial for spirits. The way ahead for still light grape wine will not be easy. A bottle of table wine of good quality is priced close to a bottle of vodka, with this pricing not expected to change over the forecast period. Polish consumers will be still vodka and beer aficionados. The brown spirits and grape wine will see the solid growth, albeit from a low base. Brown spirits and grape wine are still too higher priced in relation to vodka or beer. The expected rise in disposable incomes will drive demand for alcoholic drinks.

Companies Mentioned:

Viaguara Sp zoo

Sobieski Sp zoo

Debowa Polska Spj

Polmos Lublin SA

Polmos Bialystok SA

For more information visit http://www.researchandmarkets.com/reports/c87406

Source: Business Wire

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