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Verizon Wireless Rolls Out Evolutionary Store Design

Posted on: Wednesday, 2 April 2008, 09:00 CDT

LAS VEGAS and BASKING RIDGE, N.J., April 2 /PRNewswire/ -- Verizon Wireless is breaking new ground in the U.S. wireless retail experience with the introduction of its evolutionary store design in more than 280 company- owned and -operated Communications Stores nationwide.

The stores offer consumers a high-tech and hands-on experience with wireless voice, data, music, and video services. The store design features a bright new design and integrates a number of innovative systems and operational enhancements designed to streamline the sales process and enhance the customer experience.

"With these stores, Verizon Wireless takes the next step in wireless retailing. We are committed to providing customers with a unique and engaging shopping environment as well as easy access to support services," said Jack Plating, executive vice president and chief operating officer of Verizon Wireless. "Our new stores feature an evolutionary approach. The sales and customer service areas are designed to engage shoppers and deliver a great experience for new customers as well as current customers."

Verizon Wireless has already rolled out the design in more than 100 locations nationwide (for a complete list, visit http://news.vzw.com/ and click on the title of this release) and plans to introduce the new design in more than 180 additional locations -- either new or existing -- by the end of the year.

Among the features in many of the new stores* are: -- A dedicated demo zone where customers can explore, experiment and learn using interactive touch-screens or be guided by product-savvy sales staff. -- More than 55 working models of handsets, PC cards and other devices for customers to try. -- A greeter kiosk that allows customers to check in once they enter the store and list their wireless needs, so representatives can quickly assist them. -- A bill payment kiosk that allows customers to make account payments quickly and easily using checks, cash or credit/debit cards. -- Customer service and technical support departments, making it easy for customers to get account information, access customer service and address technical issues from trained in-store staff.

"Customers choose Verizon Wireless because they want service on the nation's most reliable wireless network," said Plating. "Providing a modern and interactive approach to our retail environment will enhance our customers' experience whenever they visit with us."

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit http://www.verizonwireless.com/.

* Most but not all of these features will be incorporated in new stores depending on overall space at the locations. Existing stores also incorporate some of these features, such as the customer service and technical support departments and greeter and bill payment kiosks.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone (NYSE and LSE: VOD). For more information, go to: http://www.verizonwireless.com/. To preview and request broadcast- quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.

Verizon Wireless

CONTACT: Tom Pica of Verizon Wireless, +1-914-772-0757,Thomas.Pica@verizonwireless.com

Web site: http://www.verizonwireless.com/

Source: PRNewswire

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