Cobra International Beverage Introduces Viuda Negra for Mexican Market
Posted on: Friday, 4 April 2008, 09:00 CDT
Cobra International Beverage has launched Viuda Negra, a new energy drink specifically created for the Mexican marketplace.
The company anticipates its first shipment of the new energy drink by the summer of 2008.
Marcelo Perez, CEO of Cobra International, said: "Mexico represents a market of over 200 million people that has not been saturated yet by the energy drink craze. With the establishment of relationships with key distributors within the country we hope penetrate this market."
Source: Datamonitor
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