Supervalu Launches Wild Harvest Organic and Natural Brand
Posted on: Wednesday, 9 April 2008, 09:00 CDT
Grocery store operator Supervalu has announced the launch of its new Wild Harvest organic and natural brand, which will encompass an assortment of products across numerous food categories.
The brand is making its debut in April 2008 in the aisles of the company's family of grocery stores, including Acme, Albertsons, bigg's, Cub Foods, Farm Fresh, Hornbacher's, Jewel-Osco, Lucky, Shaw's/Star Market, Shop 'n Save and Shoppers Food & Pharmacy.
The company said that the Wild Harvest brand will initially feature approximately 150 items ranging from mealtime staples like milk, eggs, meat and fresh produce to pastas and sauces, cookies, crackers, cereal and juice. Long term, the brand will include approximately 250 to 300 products across various categories. In addition to a broad selection of products from which to choose, Wild Harvest is reportedly priced approximately 15% lower than branded organic and natural products.
Adam Graham, Wild Harvest brand manager, said: "With the Wild Harvest brand, we're focused on helping consumers 'organify their world' by delivering a wide assortment of affordable, fresh, healthy and wholesome foods at their primary grocery shopping destination."
Source: Datamonitor
Related Articles
- Fresh Harvest Products, Inc. Announces Agreement With Branded Eco-Friendly Line
- Fresh Harvest Products, Inc. Announces New Brand Initiative
- SUPERVALU Launches New Wild Harvest(TM) Brand of Organic, Natural Foods Nationwide
- Fresh Harvest Products, Inc. Launches New Coffee Food Service Division
- Fresh Harvest Products, Inc. Expands Its Distribution
- Fresh Harvest Products, Inc. Reports 2007 Third Quarter Earnings Results
- Fresh Harvest Products Signs Distribution Deal With Wakefern Food
- Fresh Harvest Products, Inc. Places Products in Supermarkets and Distributor
- Fresh Harvest Products, Inc. Commences Trading on OTC Bulletin Board
 |
 |
User Comments (0)
RSS Feeds