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Naturally Iowa Announces New All-Natural Frozen Yogurt Product Line With Live Probiotics

Posted on: Wednesday, 9 April 2008, 09:01 CDT

Naturally Iowa, Inc. (PINKSHEETS: NLIA) announced today that the Company has launched a new product line, an All-Natural frozen yogurt that contains probiotics that promote digestive health.

"Our new All-Natural frozen yogurt product line is an extremely important addition to our family of products and we will be marketing this new product line to mass market retailers and natural food stores throughout the United States," said William Horner, President and CEO of Naturally Iowa, Inc. "The digestive probiotics in our frozen yogurt were specifically selected for their intestinal health-promoting properties, which have been observed in animal studies and confirmed in human studies. Just as we have seen the growth of drinkable yogurt in the dairy industry due to the emergence of live probiotics as an important new force in the food industry, we believe that the industry trends point to a resurgence with frozen yogurt as well. Companies such as Pinkberry have shown that consumers will reward innovation in the frozen yogurt space."

"We believe that Naturally Iowa's All-Natural frozen yogurt formulation bridges the gap between consumers who prefer the taste of ice cream and those who prefer the health benefits of drinkable yogurt," Horner continued. "We say that our frozen yogurt is the place where nutritious meets delicious, because consumers can promote their own digestive health while indulging in a superior tasting frozen dessert."

About Naturally Iowa, Inc.

Naturally Iowa, Inc. (www.naturallyiowa.com), operating through its wholly owned subsidiary, Naturally Iowa, LLC, processes and produces organic and All-Natural dairy products. The Company's main product lines are organic and All-Natural fluid milk, ice cream and drinkable yogurt. Naturally Iowa, LLC was founded in 2003 by William Horner and Steve Williams, who partnered to provide an opportunity for family operated dairy farms to make a comeback by adding value to their product. Wishing to place their dairy products in containers that would not harm the environment, Naturally Iowa found a revolutionary type of plastic, Ingeo(TM), which is made from plants not oil. Naturally Iowa, LLC developed a working partnership with Natureworks, LLC, and became the world's first and only dairy to use Natureworks(R) environmentally friendly Ingeo(TM) bottling. Organic milk in Ingeo(TM) bottles landed on grocery store shelves in October 2005. Naturally Iowa, Inc. operates its state-of-the-art 28,000-sq.-foot dairy processing facility in Clarinda, Iowa.

THIS PRESS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS." FORWARD-LOOKING STATEMENTS ARE STATEMENTS CONCERNING PLANS, OBJECTIVES, GOALS, STRATEGIES, EXPECTATIONS, INTENTIONS, PROJECTIONS, DEVELOPMENTS, FUTURE EVENTS, OR PERFORMANCE, UNDERLYING (EXPRESSED OR IMPLIED) ASSUMPTIONS AND OTHER STATEMENTS THAT ARE OTHER THAN HISTORICAL FACTS. THESE FORWARD-LOOKING STATEMENTS ARE ONLY PREDICTIONS. NO ASSURANCES CAN BE GIVEN THAT SUCH PREDICTIONS WILL PROVE CORRECT. ACTUAL EVENTS OR RESULTS MAY DIFFER MATERIALLY. FORWARD-LOOKING STATEMENTS SHOULD BE READ IN LIGHT OF THE CAUTIONARY STATEMENTS AND RISKS THAT INCLUDE, BUT ARE NOT LIMITED TO, THE RISKS ASSOCIATED WITH A SMALL COMPANY, THE ACQUISITION OF PLA SUPPLY COMPANY, INC., OUR COMPARATIVELY LIMITED FINANCIAL RESOURCES, THE EXTENT TO WHICH MARKET TRENDS AND CONSUMER PREFERENCES MAY CONTINUE, OUR STATUS AS A NEW PUBLIC COMPANY, AND THE UNCERTAINTIES OF COMPETITIVE PRESSURES WE FACE. THESE OR OTHER RISKS COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THE FUTURE RESULTS INDICATED OR IMPLIED IN SUCH FORWARD-LOOKING STATEMENTS. WE UNDERTAKE NO OBLIGATION TO UPDATE OR REVISE SUCH STATEMENTS.

 Contact Information: William Horner President and CEO Naturally Iowa, Inc. Iowa Office: 1516 S. 16th Street Clarinda, IA 51632 Ph: (712) 542-6455 info@naturallyiowa.comwww.naturallyiowa.com For Media Inquiries: (240) 994-9049  

SOURCE: Naturally Iowa, Inc.

Source: MARKET WIRE

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