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Understand the Competitive Environment the Market's Major Players and Leading Brands With Frozen Processed Food in Mexico

Posted on: Monday, 14 April 2008, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c88575) has announced the addition of "Frozen Processed Food in Mexico" to their offering.

Our Frozen Processed Food in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product Coverage: frozen processed red meat, poultry, fish/seafood, vegetables, meat substitutes, potatoes, bakery products, desserts, ready meals, pizza, soup and noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the frozen processed food industry;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary from Packaged Food in Mexico:

Budgets of Mexicans shrink in 2007

In spite of the apparent stability of the economy perceived in early 2007, there was increasing pressure affecting the prices of packaged food in Mexico. Rising global prices of ingredients, such as grains and sugar, and higher competition for ingredients supply have resulted in higher production costs for many companies. Consumers now face increasing retail prices of packaged food above the inflation rate. Flattening wages, increased unemployment and higher prices have translated into shrinking budgets for food consumption, especially as low-income consumers make up the bulk of the population.

Increasing food prices and the political implications

During 2007 the increasing price of tortillas, a basic staple in the Mexican diet, took the spotlight and generated an outcry among many Mexicans. They cannot accept their beloved food at a higher price, yet tortilla consumption decreased starting in 2004 according to industry sources. Politicians take the opportunity to become involved for their personal benefit -- maintaining the price of tortilla earns political points for the future. Alternatively, the retail prices of other foods like confectionery, baked goods and snack bars increased above the inflation rate, but no one complains like in the case of tortilla.

Health issues dictate trends

The year 2007 saw increasing activity in the promotion of healthy diets and lifestyles. The joint effort between the Mexican government and the largest packaged food companies became more evident to communicate healthier food options to help fight the alarming high rates of obesity and diabetes mellitus in the population. A larger number of companies established health organisations and programmes to educate consumers, especially those from low-income households, on how to choose and lead a healthy diet. The new synergy created by the two parties means that the government can better meet the public health issues while packaged food companies create an image of concern and good intentions to help solve the problem.

Young and healthy represent good opportunities for growth

Mexicans are young and busy. The average age in 2007 was 27 years according to official sources, with many Mexicans busy working, tending for young children, or going from one place to another. Time for cooking is declining and consumers seek easy and convenient meal alternatives. However, flavour and food formulation are taking a more important role in the selection of packaged food. Companies have presented an extended array of convenient and healthier food products based on consumer segmentation practices. Store shelves are being transformed to display a larger number of food products for children, teenagers, adults and seniors. They all have different nutritional needs, which companies now perceive as a driver of sales.

The expansion in retailing increases sales of packaged food

The current boom in the number of chained convenience stores and discounters in rural areas and small towns generate bigger sales for packaged food companies which did not have a presence in those areas before. The same applies to private label, which reported solid growth in 2007. Retailers are introducing economy private label to segments of consumers with small budgets. This does not mean that small independent grocers will disappear, rather they will remain as an important channel of sales for many packaged food companies.

Contents: Packaged Food In Mexico : Market Insight Executive Summary Budgets of Mexicans shrink in 2007 Increasing food prices and the political implications Health issues dictate trends Young and healthy represent good opportunities for growth The expansion in retailing increases sales of packaged food Key Trends And Developments Global events affect the economy in Mexico Bio-fuel to affect sales in packaged food Young adults drive the consumption of packaged food Concerns over nutrition content spreads to more consumers Time for food preparation continues to decline Food formulation and packaging shape trends Companies have shrinking marketing budgets Convenient retailing formats improve sales of packaged food Market Data List of Tables

For more information visit http://www.researchandmarkets.com/reports/c88575

Source: Euromonitor International

Source: Business Wire

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