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D'Avicenna Inc. Launches the First North-American-Certified Line of Organic Skin Care Products

Posted on: Tuesday, 22 April 2008, 12:00 CDT

TORONTO, April 22 /PRNewswire/ -- d'Avicenna Inc. launched today the first line of skin care products certified under North America's first standard for organic cosmetics. The eaurganic line - http://www.eaurganic.com/ - includes 25 products certified organic and natural under the IOS Cosmetics Standard by Canadian firm Certech Registration Inc. - http://www.certechregistration.com/.

The eaurganic line offers advanced moisturizers, cleansers, soaps, shower gels and body lotions that blend the most effective ingredients for the skin with enveloping aromatherapy for the soul. eaurganic products are tested by dermatologists and they do not contain any toxins, pesticides, chemical fertilizers, parabens, silicones, synthetic perfumes, colours or oils. Products are not tested on animals and all packaging is recyclable.

"In an environment where certification is voluntary and the words 'natural' and 'organic' can be uncertain, we wanted to go one step further in providing our customers with assurance of quality, origin and product integrity," says Shahin Kalantari, d'Avicenna founder and president. "When your products are certified, the claims you make are proven and supported by facts verified through a rigorous process. This certification offers our customers a strong guarantee they can trust."

eaurganic products use only the best certified organic and natural ingredients imported from producers around the world and certified under the world's strictest agricultural standards. From lavender essential oil to cocoa butter, from jojoba to bergamot extract, from coconut oil to shea butter all herbal ingredients have been cultivated and stored without the use of chemical fertilizers, herbicides, pesticides and other toxins.

The production process itself follows strict requirements from the handling of the ingredients to the training of the staff, right down to the cleaning agents used in our facilities and the recycling practices.

d'Avicenna is committed to developing products that are safe for consumers and for the environment. For this reason d'Avicenna has signed the Compact for Safe Cosmetics - http://www.safecosmetics.org/ - and has submitted its products for analysis to the Environmental Working Group which compiles the Skin Deep: Cosmetic Safety Database - http://www.cosmeticsdatabase.com/.

About Organic Regulations in Canada

Canada's new Organic Products Regulations are scheduled to be implemented on December 14, 2008. The regulations will make the Canadian organic standards mandatory for all organic food sold in Canada, and will be subject to enforcement by the Canadian Food Inspection Agency. Currently, there are no national regulations for non-food items. The non-food organic sector relies on voluntary third-party certification to ensure that consumers know they are buying a product that has been verified as organic or made with organic ingredients and materials.

About d'Avicenna Inc.

d'Avicenna's founder and President Shahin Kalantari is a chemist with more than 20 years' experience in the development of natural skin care products. He founded d'Avicenna in 2004 and obtained certification under Certech's IOS Cosmetics Standard in December 2007. d'Avicenna is a strong supporter of organic farming and is committed to the general principles of organic production as expressed in the Organic Production Systems General Principles and Management Standards - http://www.tpsgc-pwgsc.gc.ca/cgsb/on_the_net/organic/index-e.html. d'Avicenna is a wholly owned Canadian company and is a member of the Organic Trade Association - http://www.ota.com/ - and the Organic Council of Ontario - http://www.organiccouncil.com/.

d'Avicenna

CONTACT: Media Contact: Happie Testa, (416) 832-5296

Source: PRNewswire

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