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Growers Direct Coffee Company Selects Viriathus Consulting for Financial Marketing and Corporate Communications

Posted on: Monday, 12 May 2008, 12:00 CDT

Growers Direct Coffee Company Inc. (OTCBB:GWDC), a leading distributor and marketer worldwide of whole green bean coffee, today announced that it has selected Viriathus Consulting LLC as the agency of record for financial marketing and corporate communications. Viriathus Consulting LLC is based in New York, NY.

Viriathus Consulting Managing Director Maria Zervas said: "We are delighted to be working with Growers Direct to design and execute a long-term financial marketing program to improve awareness of this dynamic company among portfolio managers and analysts worldwide, working to enhance shareholder value as the company progresses through upcoming milestones. We feel that the company's innovative partnering approach with regional growers, coupled with the growing markets for specialty coffee, positions them to gain more exclusive relationships, providing the company with the highest quality green bean coffee while simultaneously enriching farmers' lives through a vested interest in sustainability and better pricing."

Growers Direct President and Chief Operating Officer Paul Khakshouri said: "After an exhaustive search, we have elected to work with Viriathus as they share and believe in our view of creating a long-term, comprehensive strategy to gradually build investor awareness of this unique investment opportunity. As new management begins to execute on its business plan, it is crucial that the right foundation of professionals are in place and ready to go."

About Growers Direct

Growers Direct Coffee Company, Inc. (OTCBB:GWDC), formerly Coffee Pacifica, Inc., is a worldwide distributor and marketer of gourmet, specialty whole green bean and roasted coffees. The Company sells its coffee beans directly to coffee retailers, commercial roasters, coffee brokers, and specialty grocery and gourmet food stores worldwide. The Company places emphasis on being a sustainable and model corporate citizen by partnering with coffee farmers in countries such as Papua New Guinea, Jamaica, Colombia, and Ethiopia, to increase wages and impart knowledge on environmentally sound farming techniques. Growers Direct also has exposure to the direct-to-consumer retail market through its wholly owned subsidiary, Uncommon Grounds, Inc., a coffee roasting and wholesale company based in Berkeley, California established in 1984, and through a Joint Venture agreement in China to supply and share in profits of a new chain of retail coffee shops. The Company was founded in 2001 and underwent significant management changes in April 2008. Grower's Direct Coffee Company is headquartered in New York City. Please visit www.uncommongrounds.net to purchase and "cup" the Company's diverse range of roasted coffee beans.

About Viriathus Consulting

Viriathus Consulting is a full-service institutional financial marketing agency serving the needs of public emerging growth companies worldwide. Operating from New York, Viriathus Consulting services an international client base in a range of industries by providing strategic, analytical and advisory guidance to elevate awareness and improve market valuations.

Source: Business Wire

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