ServSafe Alcohol and Cerveza Tecate Collaborate to Distribute Free Responsible Alcohol Training Books
Posted on: Thursday, 15 May 2008, 18:00 CDT
ServSafe Alcohol and Cerveza Tecate announce the release of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, the Spanish edition of the popular training manual. The free version will be distributed at the 2008 National Restaurant Association Restaurant, Hotel-Motel Show and the International Wine Sprits and Beer Show, May 17-20, in Chicago. This newly released Spanish textbook meets the needs of operators looking to train a growing number of Spanish-language employees in responsible alcohol service.
"ServSafe Alcohol and Tecate have collaborated to offer complementary copies of the new ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish. This 'first look' at the new textbook is something we are excited to offer attendees of the NRA Show," said Mary M. Adolf, president and chief operating officer, products and services division, NRA Solutions. "ServSafe Alcohol and Tecate recognized the growing need for Spanish-language training tools and our relationship allows the restaurant and foodservice industry to be the first to experience this new responsible alcohol service Spanish training tool."
Free copies of ServSafe Alcohol Fundamentals of Responsible Alcohol Service, Spanish can also be requested at www.ServSafe.com/alcohol/spanishedition, while supplies last.
"As a leading Mexican cerveza, we have the responsibility to create a safe and healthy environment for our adult consumers to enjoy the brand," said Carlos Boughton, brand director for Tecate and Tecate Light. "Our collaboration with ServSafe Alcohol allows us to connect with and speak to Hispanic servers in a manner that is most relevant to them. We are thrilled to be a part of this program and encourage restaurant and bar managers to take advantage of this opportunity while at the show."
According to the 2007 NRA Industry Forecast, the restaurant and foodservice industry employs an estimated 13.3 million people, or 9 percent of the US workforce. The industry is expected to add 2 million jobs over the next decade, with employment reaching 15.1 million by 2018. As the industry continues to expand, so does the rapidly diversifying ownership of restaurants. Census figures show Hispanic-owned restaurant firms grew by 30 percent between 1997 and 2002; growing faster than the restaurant industry as a whole at 16 percent for the same time period.
About FEMSA/Heineken USA
In 2004, Heineken USA and FEMSA Cerveza reached an agreement that made Heineken USA the sole and exclusive importer, marketer and seller of FEMSA's beer brands in the United States. Under the terms of the agreement, Heineken USA assumed responsibility for the marketing, sales and distribution of the beer brands Dos Equis, Tecate, Sol, Carta Blanca, Bohemia and the new Tecate Light, across the United States. In April 2007, an extended ten-year agreement was finalized between Heineken USA and FEMSA, which became effective January 1, 2008.
Headquartered in White Plains, New York, Heineken USA Inc., the nation's premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world's most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world's most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com.
Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, São Paulo and Buenos Aires. FEMSA's manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.
About ServSafe Alcohol
The ServSafe Alcohol program was scientifically developed with input from experts in the foodservice, regulatory, legal, academic, medical and insurance fields. Working with National Restaurant Association Solutions, these experts determined and confirmed the tasks that the front-of-the-house needs to know in order to serve alcohol responsibly. The result is practical and comprehensive content that provides critical knowledge on alcohol law, recognizing and preventing intoxication, checking identification and dealing with difficult situations. To learn more, or to order English or Spanish training materials, please visit www.ServSafe.com.
Source: Business Wire
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