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Chick-Fil-A Opening Metro Dallas’s Newest Restaurant With Upscale Appeal May 21

May 19, 2008

Chick-fil-A, the nation’s second-largest chicken restaurant chain (based on sales), will open its newest “In-Line” restaurant concept in metro Dallas on May 21, featuring an expanded menu that includes a wider selection of beverages and dessert selections, as well as the chain’s newly enhanced chicken strips and entree salads.

Located at 6423 Hillcrest Avenue in the Hillcrest Village shopping center across from Southern Methodist University, the new Chick-fil-A In-Line restaurant is the latest example of the chain’s forward-thinking expansion philosophy.

The Chick-fil-A chain, which began in shopping malls more than 40 years ago, has in recent years shifted a majority of its growth to stand-alone restaurants that offer the convenience of drive-thru service, a full breakfast menu and an indoor playground.

As consumer lifestyles continue to evolve, the In-Line concept allows the chain to further customize the dining experience based on a specific location where traffic is high but limited space does not allow for the traditional stand-alone concept. The new University Park Chick-fil-A restaurant will offer not only the chain’s traditional menu but also a variety of “grab and go” offerings, including packaged items from the menu, plus upscale beverage and dessert selections customized to consumer preferences. The restaurant’s free Wi-Fi service will appeal to both university and business customers.

The new Chick-fil-A will open at 6:30 a.m. on May 21 and features an upscale interior concept that incorporates Chick-fil-A’s new restaurant interior design, including warmer colors, a variety of imported glass tiles and wood veneers. Chick-fil-A has incorporated several other upgrades to the restaurant such as a vaulted ceiling with exposed beams and rafters, and outdoor seating with arbors.

In addition to offering its core menu featuring the chain’s original Chick-fil-A(R) Chicken Sandwich, the new location will feature a dessert zone including not only Chick-fil-A’s classic dessert line but also a sundae bar and a selection of fruit smoothies and floats.

Customers needing to quench their thirst will be able to choose from among traditional fountain drinks, Chick-fil-A’s signature sweet tea or fresh-squeezed lemonade. New beverage items will include several fruit, tea and energy drinks as well.

“We’re excited about this new restaurant design and the expanded menu choices which will enable us to better meet our customers’ needs in this specific area of Dallas,” said Chick-fil-A President Dan Cathy. “University Park is an ideal market to introduce this concept based on area demographics and our strong brand awareness.”

The University Park restaurant is the second In-Line Chick-fil-A restaurant in Texas. The first opened in Greenville in November 2007 featuring Chick-fil-A’s traditional menu. Moving forward, the chain plans to continue to select locations and enhance menus for its In-Line restaurants.

The new Chick-fil-A restaurant in University Park will include several new menu enhancements being rolled out chain wide on May 19. These include a new Chick-fil-A(R) Chargrilled and Fruit Salad with Harvest Nut Granola topping as well as the new Chick-fil-A Chick-n-Strips(R) that are 50 percent larger than the previous offerings and are complemented by a new proprietary dipping sauce called Chick-fil-A Sauce(TM). The Chick-fil-A(R) Chicken Salad Sandwich also has undergone a makeover and is now served on a new premium wheatberry bread with green leaf lettuce. The chain’s Cool Wraps selections now come in a new multi-grain flatbread.

Jeff White has been selected as the Chick-fil-A Operator of the new restaurant in University Park. Currently the franchised owner of Chick-fil-A’s stand-alone restaurant at Central & Southwestern and the chain’s location at NorthPark Center, White will continue to operate those locations as well as the new In-Line restaurant on Hillcrest Avenue. Of almost 1,000 Chick-fil-A franchised operators across the country, University Park resident White is among fewer than 15 chosen to operate three locations.

“For 40 years, the Chick-fil-A legacy has grown to mean award-winning freshly-prepared food and ‘my pleasure’ customer service,” said White. “My team looks forward to continuing that tradition at our new location in University Park.”

The Chick-fil-A on Hillcrest Avenue is the third Chick-fil-A restaurant to open in the Dallas-Fort Worth market in May. Two stand-alone restaurants opened earlier this month in Arlington and Dallas.

About Chick-fil-A Inc.

Truett Cathy developed the original Chick-fil-A boneless breast of chicken sandwich in his 24-hour Dwarf House(R) diner near Atlanta in the early 1960s, opening his first Chick-fil-A restaurant in Atlanta’s Greenbriar Mall in 1967. The chain has grown to more than 1,390 locations in 37 states and Washington, D.C. Chick-fil-A, Inc. reached more than $2.64 billion in sales in 2007, resulting in a 16.09 percent increase over the chain’s 2006 performance and included an 8.47 percent same-store sales increase. It is the 40th consecutive year of sales growth for the chain which plans to add 88 locations this year, including 70 stand-alone restaurants. Information about Chick-fil-A is available on the chain’s websites, located at www.chick-fil-a.com or www.truettcathy.com.

 Contact:  Brenda Green Chick-fil-A, Inc. Email Contact 404-765-8064  Cindy Chapman CP Communications Inc. Email Contact 678-546-0494 678-858-1325 (cell)  

SOURCE: Chick-fil-A




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