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Packaged Food in Nigeria Provides the Latest Retail Sales Data (2002-2007) Allowing You to Identify the Sectors Driving Growth

Posted on: Tuesday, 3 June 2008, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c93471) has announced the addition of "Packaged Food in Nigeria" to their offering.

Our Packaged Food in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage: Baby food; Bakery products; Canned/preserved food; Chilled processed food; Confectionery; Dairy products; Dried processed food; Frozen processed food; Ice cream; Meal replacement products; Noodles; Oils and fats; Pasta; Ready meals; Sauces; dressings and condiments; Snack bars; Soup; Spreads; Sweet and Savoury snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

-- Why buy this report?

-- Get a detailed picture of the packaged food industry;

-- Pinpoint growth sectors and identify factors driving change;

-- Understand the competitive environment, the market's major players and leading brands;

-- Use five-year forecasts to assess how the market is predicted to develop.

Executive summary

Growth of packaged food remains strong and steady

Packaged Food achieved remarkably strong value growth over the review period, as a result of several factors such as improved product quality, the increased sophistication of Nigerian consumers, more frequent advertising and improved economic conditions, which boosted disposable incomes. The strong growth of packaged food has resulted in the introduction of numerous new players and products.

Greater availability of traditional packaged food items

In Nigeria an increasing number of traditional food items are being packaged and sold. There is strong demand for traditional "ethnic" food that has been processed as it means that consumers can prepare and consume such food more quickly. These products appeal mainly to consumers who reside in urban areas and also to Nigerians who travel abroad.

Contents: PACKAGED FOOD IN NIGERIA: MARKET INSIGHT EXECUTIVE SUMMARY Growth of packaged food remains strong and steady Greater availability of traditional packaged food items Multinationals dominate fragmented packaged food in Nigeria Ongoing changes in retail distribution Positive outlook for packaged food KEY TRENDS AND DEVELOPMENTS Packaged food achieves strong steady value growth Domestic products improve in quality Urbanisation continues to drive demand for packaged food More traditional "ethnic" food products in packaged food Packaging in smaller units Boom in fast food facilitates growth of packaged food Health awareness still low but gaining in importance Multinationals form partnerships with Nigerian companies Changes to retail distribution abound Market Data Table 1 Sales of Packaged Food by Sector: Volume 2002-2007 Table 2 Sales of Packaged Food by Sector: Value 2002-2007 Table 3 Sales of Packaged Food by Sector: % Volume Growth 2002-2007 Table 4 Sales of Packaged Food by Sector: % Value Growth 2002-2007 Table 5 GBO Shares of Packaged Food 2002-2006 Table 6 NBO Shares of Packaged Food 2002-2006 Table 7 Brand Shares of Packaged Food 2003-2006 Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2002/2007 Table 9 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006 And much more...

For more information visit http://www.researchandmarkets.com/reports/c93471

Source: Euromonitor International

Source: Business Wire

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