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Sterling-Rice Group Offsets 100 Percent of Its Electricity Use and Travel-Related Emissions With Commitment to Renewable Wind Energy

Posted on: Tuesday, 10 June 2008, 12:00 CDT

Sterling-Rice Group, a Boulder, Colo.-based brand-building and marketing communications firm, today announced it has purchased 339,300 kilowatt hours (kWh) of renewable energy credits (RECs) generated by wind farms across America. It has also made a company-wide commitment to offset its emissions produced from business travel. Sterling-Rice Group's REC and carbon offset purchase from Boulder, Colo.-based Renewable Choice Energy will offset 100 percent of the company's electricity use and 306 metric tons of carbon dioxide (CO2) emissions that will be generated from business travel.

The U.S. Environmental Protection Agency estimates that this purchase helps avoid the same amount of CO2 emissions produced by nearly 104 passenger vehicles annually.

"Our decision to commit to and invest in clean, renewable wind energy and to offset our company's carbon emissions is well-aligned with our core belief in sustainability and in being good stewards of the environment," said Rick Sterling, president and founding partner of Sterling-Rice Group. "Our belief is that if we create work and a community that is creative, healthy and inspiring, our employees, clients and environment will benefit."

"Sterling-Rice Group's purchase of RECs is part of the exciting growth of renewable energy production that is helping diversify this country's energy mix." said Quayle Hodek, CEO of Renewable Choice Energy. "This is a great example of the executive leadership approaching their commitment in a holistic way by offsetting both their electricity and their travel. It is forward-thinking companies like this that continue to advance the demand for a more sustainable future."

About Sterling-Rice Group

Headquartered in Boulder, CO, Sterling-Rice Group (SRG) is a global leader in integrated strategy, brand innovation and communications. SRG was founded in 1984 and employs more than 100 professionals who offer strategic and creative brand-building capabilities. SRG has transformed many of the country's Fortune 100 companies and some of the most dynamic early-stage ventures with an integrative, unique and inventive approach to brand development. For more than two decades SRG has worked with some of the nation's leading consumer products, financial services, technology, hospitality and healthcare companies. SRG also represents a number of Colorado-based firms, including The Children's Hospital, Celestial Seasonings, Horizon Organic Dairy, Ball Corporation, Smart Balance, College Invest and others. More information can be found at www.srg.com. "INSPIRED THINKING THAT MOVES PEOPLE"

About Renewable Choice Energy

Boulder, Colo.-based Renewable Choice Energy (www.renewablechoice.com) is the award-winning, full-service provider of renewable energy and carbon offsets. Founded in 2001, Renewable Choice's clients include Whole Foods Market, Vail Resorts, hundreds of businesses and organizations, and thousands of individuals across the country. In 2006, Renewable Choice shared the Beacon Prize with Whole Foods Market for their campaign to educate customers about wind power. Renewable Choice is the leading renewable energy supplier to green building projects nationwide.

EDITOR'S NOTE: Wind farm b-roll and still photography available upon request.

Source: Business Wire

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